Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

NASCAR Driver Joey Logano Selling His Custom First Edition 2021 Ford Bronco on Autotrader’s Private Seller Exchange to Benefit Charity ATLANTA, Jan. 18, 2024 /PRNewswire/ — NASCAR driver and two-time Cup Series […]

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

National Multi-Media Campaign Shows How Easy It Is to Find, Buy Any Car via Autotrader ATLANTA, SEPTEMBER 12, 2023 – Comedian and entertainer Kenan Thompson stars in a new multi-media campaign […]

Trucks Dominate Lists of This Summer’s Most-Researched Vehicles on Autotrader ATLANTA, Aug. 31, 2023 /PRNewswire/ — Summer 2023 is on pace to be the hottest ever on record, and the car market […]

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]