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Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Previous posts

3 Ways to Keep a Car Shopper’s Focus Online
3 Ways to Keep a Car Shopper’s Focus Online

All Resources Best Practices & Tips Dgital Retailing Marketing Strategy

Aug 4, 2022
The Autotrader Research Department

Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]

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Industry Trends on Media Spend
Industry Trends on Media Spend

All Resources Best Practices & Tips Dgital Retailing Marketing Strategy

Jul 6, 2022
The Autotrader Team Research Department

With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]

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Managing the Big Shift in Car Shoppers’ Expectations
Managing the Big Shift in Car Shoppers’ Expectations

All Resources Digital Marketing Strategy Digital Retailing Vehicle Listings

Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing.  In truth, they see […]

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Breaking Through Screens to Reach Gen Z Car Buyers
Breaking Through Screens to Reach Gen Z Car Buyers

All Resources Digital Marketing Strategy

Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book

Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]

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6 Digital Marketing Trends Dealerships Can Use in 2022
6 Digital Marketing Trends Dealerships Can Use in 2022

All Resources Best Practices & Tips Digital Retailing Industry Trends, Reports & Research

Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive

  As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]

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The 5 Habits of Effective Digital Car Dealerships
The 5 Habits of Effective Digital Car Dealerships

All Resources Best Practices & Tips Digital Retailing Whats New

Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change.   […]

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6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit
6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit

All Resources Digital Marketing Strategy Industry Trends, Reports & Research Whats New

Sep 28, 2021
The Autotrader Team

The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and deliver better customer service.   In […]

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5 VDP Best Practices to Boost Conversions
5 VDP Best Practices to Boost Conversions

All Resources Best Practices & Tips Digital Marketing Strategy Vehicle Values & Pricing

Sep 8, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As […]

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How to Build a Digital Dealership that Meets Customer Expectations
How to Build a Digital Dealership that Meets Customer Expectations

All Resources Digital Marketing Strategy Digital Retailing

Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace

Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]

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