Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

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Autotrader Co-op Reports Are Moving to nVision
Autotrader Co-op Reports Are Moving to nVision

May 24, 2024
The Autotrader Team

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

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See the results and insights revealed in the new 2024 EV Path to Adoption Study. 
See the results and insights revealed in the new 2024 EV Path to Adoption Study. 

May 20, 2024
The Autotrader Team

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

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Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 

Apr 11, 2024
The Autotrader Team

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

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Delivering a Consumer Experience Online – The 5 Key Steps 
Delivering a Consumer Experience Online – The 5 Key Steps 

Mar 7, 2024
The Autotrader Team

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

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Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

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The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024

Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

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eBook: How to Increase Your Digital Presence to Drive Sales
eBook: How to Increase Your Digital Presence to Drive Sales

Aug 4, 2023
The Autotrader Team

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

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Step by Step: How Car Consumers are Reshaping the Road Forward
Step by Step: How Car Consumers are Reshaping the Road Forward

Jun 13, 2023
The Autotrader Team

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

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Staying a Step Ahead in a Cookieless Future with First-Party Data
Staying a Step Ahead in a Cookieless Future with First-Party Data

May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

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