Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote […]

Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it […]

Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half […]

In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]

Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]

No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]

Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]