Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Video | Ways to Boost Engagement and Leads without Boosting Your Cost
Aug 16, 2024
The Autotrader Team
In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]
Go for the Gold: Boost Sales and Performance with Tips from Industry Experts
Aug 9, 2024
Jade Terreberry, Senior Director of Strategic Planning – Autotrader
Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]
More Profitability Begins with Modern Appraisals and Stocking Strategies
Jul 8, 2024
The Autotrader Team
No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]
Video | Extend Your Ability to Reach More Buyers in More Places to Sell More Cars
Jun 14, 2024
The Autotrader Team
Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]
Autotrader Co-op Reports Are Moving to nVision
May 24, 2024
The Autotrader Team
Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]
See the results and insights revealed in the new 2024 EV Path to Adoption Study.
May 20, 2024
The Autotrader Team
Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study. A second, significant wave of shoppers ready to consider […]
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue
Apr 11, 2024
The Autotrader Team
Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive
With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]