Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue
Apr 11, 2024
The Autotrader Team
Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader Team
The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive
With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]
The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024
Jan 10, 2024
Jade Terreberry, Senior Strategic Director at Autotrader and Kelley Blue Book
It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]
eBook: How to Increase Your Digital Presence to Drive Sales
Aug 4, 2023
The Autotrader Team
It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce. In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]
Step by Step: How Car Consumers are Reshaping the Road Forward
Jun 13, 2023
The Autotrader Team
Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]
Staying a Step Ahead in a Cookieless Future with First-Party Data
May 15, 2023
Autotrader, Dealer.com and ESNTIAL Teams
As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
Successful Dealers Are Activating Their First Party Data… Are You?
Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.com
Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox Automotive
After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]