Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

ATLANTA, June 21, 2023 – The electric vehicle (EV) business is booming, and consumer interest in EVs has increased dramatically this year alone. EV sales grew from a share below 1% […]

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]

ATLANTA, June 1, 2023 /PRNewswire/ — May officially kicked off graduation season, with a fresh new crop of college graduates accepting their diplomas and heading off into the world in the market […]

As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]

Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]

After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]

ATLANTA, March 7, 2023 /PRNewswire/ — Given the current economic climate, making large purchase decisions, like buying a new car, requires considerable research to ensure buyers are spending their hard-earned money […]

The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]

Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […]