Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
How to Build a Digital Dealership that Meets Customer Expectations
Aug 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is a major accomplishment for our industry, […]
Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead
Aug 2, 2021
The Autotrader Team
Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak demand in the auto industry […]
Personalization Is Key to a Better Car-Buying Experience
Jul 19, 2021
Greta Crowley
This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at an all-time high (thanks, COVID), […]
The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2
Mar 19, 2021
Kevin LeSage, Director of Digital Marketing
Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment Index shows an 11-point jump […]
Growing Your Fixed Ops Market Share
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA
Oct 8, 2020
Kevin LeSage, Director of Digital Marketing
It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we enter Q4, it’s time to […]
Driving More Vehicle Sales by Selling Outside Your Local Market
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
How to Accelerate Contactless Car Sales With Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]