Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Partnering with the right listings service can lead to significant gains in profit margins and expedite inventory turnover—no matter how big or small your dealership inventory.  Dealerships of all sizes […]

Independent dealers have a unique opportunity to broaden their reach and tap into new customer segments. By leveraging advanced listings technology, dealerships of any size can transcend traditional local boundaries […]

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]

Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right […]

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and […]

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry […]

Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You […]

Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways […]