Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Buyers decide whether they trust a vehicle long before they reach out. Before they call, click, or submit a lead, skepticism or confidence has already taken hold.  When a vehicle’s history isn’t visible upfront, uncertainty […]

Buyer satisfaction reached record levels in 2025, even as affordability pressure, cross‑shopping, and complexity continue to rise. If you’re a dealer, this should have is worth your attention.   According to data from the 2025 Cox Automotive […]

Autotrader’s AI-powered shopping experiences are changing how consumers find and buy cars—and how dealers win. Watch this NADA stage presentation to learn how Smart Search, Shopping Assistant, and AI Mode […]

Summary:Online car buying today is about flexibility, not choosing between digital or in‑store. Dealers that remove friction and keep control of the deal are better positioned to convert ready buyers. […]

How to deliver online checkout without giving up control

Spring is here. And with it, tax refund season is underway.  According to the most recent IRS data available, more than $100 billion in tax refunds has already been returned to consumers, with […]

Derek White, Founding Member & Chair of C.O.R.A. (Council of Responsible AI), joins Jade Terreberry to explore what responsible AI adoption looks like for automotive dealers today.