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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce

Jun 11, 2024

Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive give their take on the F.I.E.R.C.E strategy […]

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Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Growing and Scaling Your Business
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Growing and Scaling Your Business

Jun 4, 2024

Chris Benvie, Director of Marketing and Pre-Owned Operations for McGovern Automotive gives his take on the F.I.E.R.C.E strategy from a new and pre-owned dealership’s perspective on how to grow and […]

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Autotrader Co-op Reports Are Moving to nVision
Autotrader Co-op Reports Are Moving to nVision

May 24, 2024
The Autotrader Team

Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize all your reporting into one […]

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See the results and insights revealed in the new 2024 EV Path to Adoption Study. 
See the results and insights revealed in the new 2024 EV Path to Adoption Study. 

May 20, 2024
The Autotrader Team

Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study.  A second, significant wave of shoppers ready to consider […]

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Video | Drive New Car Consideration with New Car Boost
Video | Drive New Car Consideration with New Car Boost

May 13, 2024
The Autotrader Team

New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are […]

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Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 
Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue 

Apr 11, 2024
The Autotrader Team

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

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Delivering a Consumer Experience Online – The 5 Key Steps 
Delivering a Consumer Experience Online – The 5 Key Steps 

Mar 7, 2024
The Autotrader Team

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

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Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency
Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency

Feb 13, 2024
Vanessa Ton – Senior Manager of Research and Market Intelligence at Cox Automotive

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

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NASCAR Driver Joey Logano Partners with Autotrader to Benefit Charity
NASCAR Driver Joey Logano Partners with Autotrader to Benefit Charity

Jan 18, 2024

NASCAR Driver Joey Logano Selling His Custom First Edition 2021 Ford Bronco on Autotrader’s Private Seller Exchange to Benefit Charity ATLANTA, Jan. 18, 2024 /PRNewswire/ — NASCAR driver and two-time Cup Series […]

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