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Testing and Measuring: Marketing for the Modern Dealer
Nov 19, 2024
Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]

Why Now is the Time to Focus on Your Fixed Ops Marketing
Nov 19, 2024
Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]

Appraisals and Acquisitions: A Modern Strategy to Drive Profits
Nov 19, 2024
Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right […]

Vehicle Purchase Intent: 2024 Consumer Market Update Study
Nov 19, 2024
Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and […]

An Automotive Milestone: A True Industry First for Ecommerce
Nov 12, 2024
Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry […]

Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles
Nov 12, 2024
Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You […]

A Behind the Scenes Look at the New Cox Automotive EV Study
Nov 12, 2024
Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways […]

GA4 Updates: How to Use Better Tracking & Analytics to Empower Your Business
Nov 12, 2024
Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes […]

Live from Digital Dealer: Overcoming the Three Big Data Challenges
Nov 5, 2024
Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions live from the Digital Dealer stage in Las Vegas discussed his session “Overcome Three of the Biggest Data Challenges,” mapping […]
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