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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Independent Dealer Special: Leveling the Playing Field
Independent Dealer Special: Leveling the Playing Field

Nov 5, 2024

Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now […]

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Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue
Power of Data Study: Ways Dealers Use Data to Drive Better Decisions and Revenue

Oct 29, 2024
The Autotrader Team

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of […]

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Live from Digital Dealer: How to Bring Your Marketing to Life
Live from Digital Dealer: How to Bring Your Marketing to Life

Oct 29, 2024
The Autotrader Team

Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, […]

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Ways to Capitalize on Your Sales & Analytics Reporting
Ways to Capitalize on Your Sales & Analytics Reporting

Oct 29, 2024
The Autotrader Team

Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to […]

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Flood and Hurricane Aftermath: The Ripple Effect on Automotive
Flood and Hurricane Aftermath: The Ripple Effect on Automotive

Oct 29, 2024
The Autotrader Team

Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will […]

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A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer
A Closer Look at Yesterday’s, Today’s and Tomorrow’s EV Buyer

Oct 24, 2024
The Autotrader Team

Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and […]

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Embracing AI: Transforming Automotive Sales and Service Operations
Embracing AI: Transforming Automotive Sales and Service Operations

Oct 24, 2024
The Autotrader Team

Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, […]

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Party Crashers – New Challenges Automotive Dealers Face
Party Crashers – New Challenges Automotive Dealers Face

Oct 24, 2024
The Autotrader Team

Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these […]

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They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences
They’ve Spoken: Today’s Auto-Shoppers Wants, Needs & Preferences

Oct 23, 2024
The Autotrader Team

Featured Guest: Vanessa Ton, Senior Manager of Research and Market Intelligence of Cox Automotive gives an inside look at the highly anticipated key results of the 2023 Car Buyer Journey […]

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