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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Extending Your Market: Get Strategic to Drive Profits and Move Cars
Extending Your Market: Get Strategic to Drive Profits and Move Cars

Nov 26, 2024

Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when […]

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Big Wins for Automotive Dealers at Any Size  
Big Wins for Automotive Dealers at Any Size  

Nov 22, 2024
The Autotrader Team

Partnering with the right listings service can lead to significant gains in profit margins and expedite inventory turnover—no matter how big or small your dealership inventory.  Dealerships of all sizes […]

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Bring Your Vehicles to the Masses: Best Practices for Independent Dealers 
Bring Your Vehicles to the Masses: Best Practices for Independent Dealers 

Nov 22, 2024
The Autotrader Team

Independent dealers have a unique opportunity to broaden their reach and tap into new customer segments. By leveraging advanced listings technology, dealerships of any size can transcend traditional local boundaries […]

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Testing and Measuring: Marketing for the Modern Dealer
Testing and Measuring: Marketing for the Modern Dealer

Nov 19, 2024

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]

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Why Now is the Time to Focus on Your Fixed Ops Marketing
Why Now is the Time to Focus on Your Fixed Ops Marketing

Nov 19, 2024

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]

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Appraisals and Acquisitions: A Modern Strategy to Drive Profits
Appraisals and Acquisitions: A Modern Strategy to Drive Profits

Nov 19, 2024

Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right […]

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Vehicle Purchase Intent: 2024 Consumer Market Update Study
Vehicle Purchase Intent: 2024 Consumer Market Update Study

Nov 19, 2024

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and […]

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An Automotive Milestone: A True Industry First for Ecommerce
An Automotive Milestone: A True Industry First for Ecommerce

Nov 12, 2024

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry […]

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Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles
Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles

Nov 12, 2024

Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You […]

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