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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory
Creating Demand: How to Drive Car Sales and Get More Used-vehicle Inventory

Aug 5, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

Every dealership I’ve talked to lately has had the same couple of things on their minds: how to get more used-vehicle inventory and how to get consumers to buy now. […]

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Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.
Inventory Is Scarce and Expensive. So, Let’s Build a Proactive Acquisition Plan.

Jul 22, 2020
Kevin LeSage, Director of Digital Marketing

Dealers in many areas have witnessed increased shopper demand over the last couple of months, in some cases leading to record sales months. That sounds great, but there’s a downside […]

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A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.
A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

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Driving More Vehicle Sales by Selling Outside Your Local Market
Driving More Vehicle Sales by Selling Outside Your Local Market

Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]

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How to Accelerate Contactless Car Sales With Digital Retailing
How to Accelerate Contactless Car Sales With Digital Retailing

Jun 10, 2020
The Autotrader Team

Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]

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Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service
Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service

May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader

COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]

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nVision: See Your Top 10 Vehicles in Analyze Live Right Now
nVision: See Your Top 10 Vehicles in Analyze Live Right Now

May 13, 2020
The Autotrader Team

If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]

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nVision Analytics: Working the Probability to Sell Matrix to Move Cars
nVision Analytics: Working the Probability to Sell Matrix to Move Cars

May 6, 2020
The Autotrader Team

In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]

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Maintenance From Your Door | Tips for Using Valet Service and Repair to Drive Fixed Ops Revenue
Maintenance From Your Door | Tips for Using Valet Service and Repair to Drive Fixed Ops Revenue

May 1, 2020
The Autotrader Team

Needless to say, the auto industry has seen enormous change in the last couple of months, but some things remain the same: Keeping service bays full is still essential for […]

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