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Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

The Election is Over: How Automotive Dealers Should Move Forward
The Election is Over: How Automotive Dealers Should Move Forward

Dec 10, 2024

Featured Guests: David Lumpkin, Senior Director of Inside Business Development, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share what are likely outcomes and things dealers, […]

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Top Tips to Getting Enhanced Leads and Converting Them
Top Tips to Getting Enhanced Leads and Converting Them

Dec 3, 2024

Featured Guests: Autotrader power couple, husband and wife Nathan and Christina Jordan, Client Success Managers for Autotrader & Kelley Blue Book, talk about what they’re seeing work across their top-performing […]

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New Car Sales Trends: The Recent Evolution and Predictions
New Car Sales Trends: The Recent Evolution and Predictions

Dec 3, 2024

Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and […]

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Improving Lead Performance: New Automated Opportunities for Dealers
Improving Lead Performance: New Automated Opportunities for Dealers

Nov 26, 2024

Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients […]

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Extending Your Market: Get Strategic to Drive Profits and Move Cars
Extending Your Market: Get Strategic to Drive Profits and Move Cars

Nov 26, 2024

Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when […]

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Big Wins for Automotive Dealers at Any Size  
Big Wins for Automotive Dealers at Any Size  

Nov 22, 2024
The Autotrader Team

Partnering with the right listings service can lead to significant gains in profit margins and expedite inventory turnover—no matter how big or small your dealership inventory.  Dealerships of all sizes […]

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Bring Your Vehicles to the Masses: Best Practices for Independent Dealers 
Bring Your Vehicles to the Masses: Best Practices for Independent Dealers 

Nov 22, 2024
The Autotrader Team

Independent dealers have a unique opportunity to broaden their reach and tap into new customer segments. By leveraging advanced listings technology, dealerships of any size can transcend traditional local boundaries […]

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Testing and Measuring: Marketing for the Modern Dealer
Testing and Measuring: Marketing for the Modern Dealer

Nov 19, 2024

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers […]

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Why Now is the Time to Focus on Your Fixed Ops Marketing
Why Now is the Time to Focus on Your Fixed Ops Marketing

Nov 19, 2024

Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they […]

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