See what’s driving shoppers and buyers to your site.
A new way to see your shoppers.
True Autotrader ROI starts with the shoppers who connect with your vehicles.
Use the Analyze Shoppers Report to see how and where they find your inventory.
- See how shoppers engage across your website and other digital channels
- See which listings are getting the most clicks
- Monitor browsing and buying behaviors
- Optimize your website merchandising and in-store experiences
Take the long view
- Follow shopper behaviors over the past 90 days
- Act on the insights across your entire Cox Automotive digital activations