Audience Explorer helps you identify real shopper opportunities in your market so you can focus your advertising in areas where shoppers are ready to buy.

Exclusive shopper data to power your sales strategy

Easy-to-use report powered by shopper engagements and transaction records across Cox Automotive properties, to provide a comprehensive view of shopper opportunities in your market and enable a more targeted advertising and sales strategy.

Connect your inventory to relevant shopper opportunities

  • Home in on real shopper opportunities by Vehicle Type, Vehicle Body Style, Vehicle Price, Vehicle Mileage and more.

Understand your audience

  • Identify vehicle shopper interest based on key segments in your market including:
    • Ready to Buy
      These households are 10 times more likely to purchase in the next 30 days than those starting their car buying journey. They are more open to influence at the "model" level rather than "make", which indicates potential upsell opportunities.
    • Actively Shopping
      These households are 4.6 times more likely to purchase in the next 30 days compared to those just starting their car buying journey. They are more open to influence around "make" and "model".
    • Casually Browsing
      These households are 3.3 times more likely to purchase in the next 30 days than those who are just beginning their car buying journey. They are more open to influence around "make" and "model".
    • Not Currently Shopping
      These households are not actively shopping.
    • Inconclusive
      Not enough activity from these households to identify shopping interest.

Take control

  • Harness the combined power of Cox Automotive's exclusive and proprietary data to identify real shopper opportunities down to the zip code level to inform your advertising strategy and messaging and ultimately give you a leg up on the competition.

Reach out to your Dealer Success Consultant and dive into nVision to start making decisions today that lead to stronger performance tomorrow.

Interested in becoming a client
or ready to learn more?

Please call 1-877-627-9585 or complete the form below.
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