See what’s driving shoppers and buyers to your site.
A new way to see your shoppers
True Autotrader ROI starts with the shoppers who connect with your vehicles. Use the Analyze Shoppers Report to see how and where they find your inventory.
Explore engagement
See how shoppers engage across your website and other digital channels
See which listings are getting the most clicks
Track behaviors
Monitor browsing and buying behaviors
Optimize your website merchandising and in-store experiences
Take the long view
Follow shopper behaviors over the past 90 days
Act on the insights across your entire Cox Automotive digital activations
See what turns shoppers in the buyers and how you can increase those numbers. Explore all nVision reports.