10m Read Blog Staying a Step Ahead in a Cookieless Future with First-Party Data As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts,… Read more
9m Read Blog Successful Dealers Are Activating Their First Party Data… Are You? Data is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many… Read more
9m Read Blog How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels The Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt.… Read more
11m Read Blog The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low,… Read more
8m Read Blog A Look at Today’s in-Market Auto Shoppers and What They Want Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital… Read more
13m Read Blog 5 Effective Data Strategies to Use in 2023 Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top… Read more
8m Read Blog How Dealers Can Successfully Sell New Car Pre-Order Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty… Read more
4m Read Blog Breaking Through Screens to Reach Gen Z Car Buyers Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years.… Read more
4m Read Blog How Chip Shortages Changed the Car Buying Journey For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends… Read more
5m Read Blog Using Data to Stay Relevant in the Ever-Changing Digital Landscape The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind… Read more
