Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while […]

The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]

With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as the results from Cox Automotive’s […]

NASCAR Driver Joey Logano Selling His Custom First Edition 2021 Ford Bronco on Autotrader’s Private Seller Exchange to Benefit Charity ATLANTA, Jan. 18, 2024 /PRNewswire/ — NASCAR driver and two-time Cup Series […]

It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along with an abundance of rapid […]

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]

A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022.    What’s interesting is […]

National Multi-Media Campaign Shows How Easy It Is to Find, Buy Any Car via Autotrader ATLANTA, SEPTEMBER 12, 2023 – Comedian and entertainer Kenan Thompson stars in a new multi-media campaign […]