Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.

 While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place.   But when you know what the gaps causing potential problems […]

Digital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]

A recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022.    What’s interesting is […]

National Multi-Media Campaign Shows How Easy It Is to Find, Buy Any Car via Autotrader ATLANTA, SEPTEMBER 12, 2023 – Comedian and entertainer Kenan Thompson stars in a new multi-media campaign […]

Trucks Dominate Lists of This Summer’s Most-Researched Vehicles on Autotrader ATLANTA, Aug. 31, 2023 /PRNewswire/ — Summer 2023 is on pace to be the hottest ever on record, and the car market […]

Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]

It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce.  In today’s times, it’s no longer enough to just collect data and use digital retailing tools. It’s time to […]

ATLANTA, June 21, 2023 – The electric vehicle (EV) business is booming, and consumer interest in EVs has increased dramatically this year alone. EV sales grew from a share below 1% […]

Having a digital presence as well as online capabilities is something every auto dealer needs in order to do business in today’s times. However, it’s not just a Field of […]