Resources provided by industry experts

Get the answers and insights needed to make strategic decisions
for your business, today and into the future.

Stay Informed on the Chip Shortage

Playbook: Navigating the Chip Shortage Into 2022 and Beyond

This playbook will provide an overview of consumer perceptions, based on Cox Automotive data from August 2021, strategies to stay focused and levers you can pull in order to reach customers and meet their needs today and down the road.

The definitive guide for finding good leads

The high cost of poor-quality leads

Time is money – and dealers don’t want to waste either. Correctly identifying good leads helps you avoid the trap of chasing bad ones. Learn how to gather and capitalize on the high-quality leads for the best chance at sales success.

New insights into buying trends & shopper behavior

We’re your partners for industry insights, car-shopping trends, consumer research and best practices to drive your strategy and results.

Explore more content & better understand your customers

Video | Ways to Boost Engagement and Leads without Boosting Your Cost
Video | Ways to Boost Engagement and Leads without Boosting Your Cost

Aug 16, 2024
The Autotrader Team

In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with […]

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Go for the Gold: Boost Sales and Performance with Tips from Industry Experts 
Go for the Gold: Boost Sales and Performance with Tips from Industry Experts 

Aug 9, 2024
Jade Terreberry, Senior Director of Strategic Planning – Autotrader

Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes that we’ve come to personally […]

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Video | Delivering the Digital Promise to Today’s Automotive Consumer 
Video | Delivering the Digital Promise to Today’s Automotive Consumer 

Aug 7, 2024
The Autotrader Team

Consumers are increasingly relying on digital channels to navigate the car-buying journey—and they’re doing it in a matter of minutes! From comparing financing options to cross-shopping different brands, your dealership […]

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Olympics Fever: Going for the Gold in Automotive Sales, Business and Life
Olympics Fever: Going for the Gold in Automotive Sales, Business and Life

Jul 9, 2024

Back by popular demand… Guest Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father! With Olympics fever happening across the USA and the world, hear what […]

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More Profitability Begins with Modern Appraisals and Stocking Strategies
More Profitability Begins with Modern Appraisals and Stocking Strategies

Jul 8, 2024
The Autotrader Team

No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same – the continued profitability that many […]

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Protect Your Dealership: Cybersecurity Threats are Real and Here
Protect Your Dealership: Cybersecurity Threats are Real and Here

Jul 2, 2024

See what Darryn Persaud, CMO of Comply.law, had to say around the hot topics on consumer data compliance, cyber threats and the steps to take to minimize risks.

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Metrics that Matter: The True Impact of Measuring Your Advertising and Marketing
Metrics that Matter: The True Impact of Measuring Your Advertising and Marketing

Jun 25, 2024

Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy shares examples of how dealers can develop a measurement and value strategy in their marketing efforts to deliver insights that will […]

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Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing

Jun 18, 2024

Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive give their take on the F.I.E.R.C.E strategy from an Ops […]

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Video | Extend Your Ability to Reach More Buyers in More Places to Sell More Cars
Video | Extend Your Ability to Reach More Buyers in More Places to Sell More Cars

Jun 14, 2024
The Autotrader Team

Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, […]

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