Marketing that just clicks.

Unlock one connected experience with Autotrader
+ other Cox Automotive solutions.
Power of One | Cox Automotive
Autotrader isn’t just a listings site.
It’s a gateway to building better deals.

It’s more important than ever to not only stay in front of consumers through each step of their online shopping journey, but to also give them any tools they need to easily find and purchase your inventory as quickly as possible. 

As one connected marketplace, Autotrader works in
tandem with Kelley Blue Book to provide dealers with:
+29
Million
unique visitors each month across
Autotrader and KBB.com ?
69%
of Shoppers
come to Autotrader and KBB.com to research,
discover, price and start the car buying process ?
Unlock ONE better experience with Autotrader today.
Cox Automotive’s data can be your superpower.
2.7
million
daily listings driving market intelligence ?
24
billion
interactions fueling proprietary shopper insight ?

The shopper journey is no longer fragmented—it’s predictive, fast, and personalized.

Seamlessly pair exclusive shopper insights from Autotrader and Kelley Blue Book
with the full ecosystem of powerful Cox Automotive solutions to:

  • Create more individualized
    shopper experiences
  • Streamline workflows for
    optimized efficiency
  • Build trust and confidence
    with shoppers
  • Deliver overall better experiences for your shoppers and your team
  • And get more
    deals done, faster
Put our powerfully connected, seamless shopper data to work today.
Autotrader + Cox Automotive integrations.
They just click.

Autotrader drives traffic, and this pulls in more shopper data, which leads to more personalized experiences and better leads.

But when you combine those capabilities with industry-leading digital retailing tools across sites, you get unparalleled visibility into today’s shoppers and their complete path to purchase,​ from search to sold. 

Learn more about these powerful integrations:

Helps shoppers understand their purchase power so you get higher-quality leads.

 

See how

Makes it easy for shoppers to start the deal online before going to the showroom.

 

 

See how

Uses our shopper insights to bring one view of the shopper and the deal into an intuitive experience.

 

 

See how

Connect with ready-to-buy shoppers and unlock powerful consumer insights to fully transact online.

 

 

See how

68%
of shoppers
will do most of the
purchase process online ?
80%
of shoppers
think it is a good or
great idea to buy
entirely online ?
44%
of shoppers
plan to look only on websites that allow them to complete desired vehicle steps online ?
See how Autotrader’s digital retailing clicks with other
Cox Automotive Ecommerce solutions.
Optimize your digital retailing

Unleash the full potential of your
digital marketing strategy with Dealer.com.

Ready to convert more shoppers to buyers and drive better, smoother deals? By adding Dealer.com to the mix, you supercharge your marketing strategy with unsurpassed reach and unified products that connect with shoppers every step of the way.

Powers combined. ROI multiplied.

Autotrader, Kelley Blue Book and Dealer.com combine category-leading solutions to deliver even more value for you. And when all these integrations come together, they powerfully reinforce each other to deliver a more personalized and trustworthy experience, streamlined operations, and even faster deals.

See how

Get marketing that clicks from all angles.
Websites
Advertising
Connected Digital Retailing
Get powerful connected media

Optimize spend & merchandising with vAuto.

By adding vAuto to your strategy, you’ll capture more shopper interest, win business by creating engaging listings through merchandising solutions, and gain insights into which vehicles need more promotion. Translation: More profits for you.

Strategically identify and promote the right vehicles at the right time to maximize each vehicle’s unique profit potential.

 

See how

Capture shopper interest with enhanced VDP image carousels on listings.

 

 

See how

Create an engaging, immersive virtual shopping experience with a 360° spin.

 

 

See how

Learn more about vAuto

Let’s talk about Autotrader + Cox Automotive Integrations

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