Help shoppers see themselves driving your used vehicles
Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? The answer is clear—effective exposure to real car buyers. Your used-car listings will not only gain the audience of the #1, most-trusted third-party automotive site with KBB.com, but they’ll also benefit from Autotrader’s unrivaled features.
- Convert car shoppers into closed leads with enhanced VDPs built for results.
- Never miss a midnight lead from a millennial with 24/7 Managed Chat & Text for all dealers.
- Populate your VDPs with every valuable vehicle detail, minus the hassle, with List Assist.
Check out these and other new listings features built to drive more used cars off your lot and more revenue into your pocket.
Put your used car inventory in prime position to be seen—and to sell
Autotrader’s suite of digital display advertising products offers more opportunities for shoppers to connect with your dealership. Spotlight ads prioritize your listing near the top of the Search Results page. Skyscrapers leverage video and/or rich media with your inventory to increase brand awareness and engagement. Advanced Ads use retargeting to extend your reach beyond Autotrader to hundreds of consumer websites. And the digital dominance doesn’t stop there—with even more display ad options available, your used-car listings will be at the forefront of shoppers’ searches from the very first click.
Impactful solutions for independent dealers
Big dealers might have big budgets, but you’ve got something even better—the instinct to spend smart and partner with the proven industry leaders, Autotrader and Kelley Blue Book.
Reach more shoppers than ever through the combined power of enhanced listings, digital marketing and digital retailing.
Give shoppers a seamless online to in-store experience with Kelley Blue Book’s Price Advisor, which provides them with a localized car-value range and still gives you the flexibility you need to make a deal.
“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership. . .”Hans – Auto Collection of Murfreesboro, Murfreesboro, TN
Good news we found for you
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Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
May 6, 2025
Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.
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Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to BuyÂ
Apr 30, 2025
The Autotrader TeamIt Begins with a Click It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]
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The AI Revolution: What’s Transforming Auto Sales Now
Apr 30, 2025
The Autotrader TeamGuest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.
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Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
Apr 23, 2025
Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.
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An Economist’s Take: Tariff Changes and Expert Analysis
Apr 16, 2025
Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.
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