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Drive Classic Car, RV, and Motorcycle shoppers to your lot

When shoppers are searching, make sure they land on the right vehicle—yours.

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Let Autotrader help you zero in on transaction-ready buyers

As a classics, motorcycle or RV dealer, you’ve got challenges more mainstream dealers couldn’t begin to understand. The good news is, we do. We’ve got everything you need to advertise inventory to your advantage, because in this case it’s not about attracting all shoppers. It’s about connecting with the right kind of shoppers—and at a scale that results in more sales.

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A modern twist on the search for classic cars

Finding the old is new again with Autotrader’s digital marketing tools for classics, exotics, and performance vehicles. Put your inventory in front of more shoppers for a faster way to make more dreams come true—for you and your customers.

Connect with more classic car shoppers

Reach transaction-ready RV buyers

They’re ready to rule the road. You’re ready and waiting with the perfect RV. Help them find it quickly and easily with Autotrader listings that go beyond traditional online classifieds.

Rev up your RV strategy

The ultimate matchmaker for motorcycles

1.6 million—that’s how many motorcycle valuations happen every month on KBB.com. And since Autotrader.com has motorcycle placements on Kelley Blue Book, you benefit from the power of that partnership to drive more in-market shoppers to your bikes.

Move more motorcycles

Business-driving benefits

  • Perform Real-Time Inventory Updates On The Go

    Mobile, tablet, desktop—make inventory changes from any device, day or night.

  • Help Them Picture The Perfect Car (Yours)

    Bigger, more vibrant images make your listings stand out above the rest. No other site can compare.

  • Top of Search, Top of Mind

    Prime Ads offer premier merchandising opportunities by placing your listings at the top of relevant searches.

  • Changes Can Pay Off

    Highlight adjustments like price drops with the Reduced Price Indicator to create buzz around your listings.

  • The Missing Link

    We’re serious about driving traffic to your listings. That’s why we link to Autotrader Classics, Motorcycles and RVs on every page of Autotrader.com.

  • Tell Your Story

    Modern shoppers want to do business with someone they can trust. Use your dealer profile page to showcase your story, in addition to your inventory.

Seamless Integrations  

As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.

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  • Stephen Toyota

    Real Stories with Real Results

    The Autotrader Classics platform has created upwards of 80 leads for my ’67 Toyota Land Cruiser on a daily basis.

    Ryan Sodikoff

    Specialty Dealer

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