Maximize Your Margin with Autotrader’s Franchise Listings Packages
Connect your independent dealership with the most active car shoppers in your local market—and beyond—with Autotrader’s independent dealer listings packages. Designed for dealers who want more than just visibility, we deliver qualified leads, higher close rates, and measurable ROI you can trust. No matter your lot size and business goals, our digital tools showcase your inventory wherever buyers shop—online or in-store. Powered by first-party data and transparent performance insights, you’ll know exactly which listings drive results. Seamless integration with Kelley Blue Book builds shopper trust and expands your reach. Whether you’re looking to increase exposure, target ready-to-buy customers, or streamline your sales process, Autotrader helps you grow your margin and reduce friction at every step.
More Deals
Higher Gross Profit per
Autotrader Listings Packages
Autotrader’s listings packages are built for independent dealers who want more than just visibility—they deliver qualified leads, higher close rates, and clear ROI you can measure. Choose the package that fits your lot size and business goals, then use our digital tools to showcase your vehicles, track performance, and target high-value leads—all in one place. Our data-driven insights show you exactly which listings drive results, so you can invest with confidence and grow your margin. Seamless integration with Kelley Blue Book builds shopper trust and helps you stand out in your local market. Pick the package that matches your goals—and start turning clicks into closed deals, faster.
Capture high-quality leads and turn search activity into real sales opportunities. The Connect Core Package puts your inventory in front of motivated buyers on Autotrader, helping you reach shoppers who are ready to take action. With easy-to-use listing tools and performance tracking, you’ll know which vehicles get the most attention and can focus your efforts where they matter most. Start building your pipeline with reliable leads and a streamlined process that helps you close deals faster.
Drive more leads and boost your inventory’s visibility with the Connect Advanced Package. Target your listings to high-potential buyers and stand out in your market with enhanced placement and content options. Benefit from data-driven insights that show you which vehicles attract the most interest, so you can invest confidently and maximize your ROI. This package is designed for dealers who want extra exposure and smarter marketing to convert more shoppers into customers.
Expand your reach and capture more market share with the Connect Premier Package. Use exclusive tactics, premium content, and advanced targeting to showcase your inventory to a wider audience—both onsite and offsite. Get noticed by serious buyers and leverage Autotrader’s powerful marketing tools to drive more traffic to your listings. With deeper insights and broader exposure, you’ll position your dealership as a top choice for in-market shoppers.
Maximize your inventory’s exposure and drive qualified traffic with the Connect Premier Plus Package. Give shoppers a complete online car buying experience, from browsing to closing the deal. Benefit from advanced digital tools, expanded listing options, and seamless integration with Kelley Blue Book for added trust. This package is perfect for dealers who want to provide the most comprehensive shopping journey and convert more leads into loyal customers.
Attract more in-market shoppers and showcase your inventory across Autotrader and beyond with the Connect Premier Platinum Package. Take advantage of tailored OEM specials and incentives to highlight your vehicles and drive engagement. With premium placement, targeted marketing, and exclusive content, you’ll reach buyers wherever they shop and stand out from the competition. This package is designed for dealers who want maximum visibility and the highest impact for their listings.
Features & Services included in every Listings Package
Seamless Integrations
As the best-connected marketplace, our exclusive shopper insights integrate with the full ecosystem of powerful Cox Automotive solutions to maximize dealership performance and deliver better consumer experiences.
FAQs
Autotrader’s packages connect your inventory with the most active car shoppers in your local market. You get qualified leads, higher close rates, and transparent performance insights—so you can grow your margin and reduce friction at every step.
Each package offers different levels of exposure, targeting, and digital tools. Whether you want to boost visibility, target ready-to-buy customers, or streamline your sales process, there’s a package designed to fit your lot size and business goals.
Seamless integration builds shopper trust and expands your reach, helping you attract more buyers and close deals faster—especially important for independents competing in local markets.
Autotrader provides data-backed insights on close rates, gross profit per lead, and shopper engagement. You’ll know exactly which listings drive results, so you can invest with confidence.
Yes. Autotrader’s analytics tools show how your dealership ranks in your market, helping you identify new opportunities and make informed decisions.
Our team is here to help you maximize your investment and answer any questions about your listings, analytics, or integration options.
Advanced targeting and placement options let you reach high-value buyers. You’ll see which campaigns and listings attract the most interest, so you can personalize your outreach and maximize ROI.
Absolutely. Autotrader’s analytics track leads and sales from online retailing tools, so you can see the impact of your digital efforts and connect online shoppers to your sales team.
You’ll receive easy-to-read dashboard reports on leads, sales, inventory, shopper engagement, and market trends—helping you optimize your campaigns and drive better results.
Yes, nVision is available at no extra cost for Autotrader subscribers.
Yes. You can compare your dealership’s performance to others in your area using Autotrader’s market analysis tools.
Choose the package that fits your goals, and our team will help you set up your listings, integrate your data, and start driving more sales.
Yes. Autotrader’s tools let you showcase your vehicles with flexible listing options, so you can stand out and attract buyers looking for something different.
Autotrader’s independent dealer packages are designed to fit any lot size and inventory mix, helping you reach the right shoppers and maximize every opportunity.
Get started with
Autotrader
Get Started
Contact a Sales Rep
Complete this form to get a demo and connect with a sales representative.
Current Client
Get Help
Submit a case, access FAQs, articles and more within our Dealer Help Center.
Current Client
Get Training
Your gateway to curated courses designed to help you enhance your knowledge and skills.
Required form fields