Autotrader Makes Your
Co-op Dollars Count
From higher close rates to easier submissions, your co-op dollars work harder with the #1 online marketplace for car buyers — making Autotrader’s Co-op Program Services the easiest decision ever.
69%
of Autotrader shoppers don’t visit a leading competitor’s site
Use Your Co-op Funds to Reach the
Largest Audience of In-Market Shoppers
Of all car sales are influenced by Autotrader
Of shoppers visit to research, discover, price and start the car buying
Unique visitors per
Why Dealers Choose
Autotrader Co-op Program Services
Built to help you capture the co‑op dollars you’ve already earned,
so unused funds aren’t left on the table.
“They know the programs, they know what the manufacturer wants, and they know how to submit—it takes a lot off our plate.”
– David Ortiz, Executive Director of Sales& Business Development on Autotrader’sCo‑Op Program Services
Which Level of Co-op Support Fits You Best?
From OEM‑ to dealer‑managed, Autotrader offers three service levels designed to
align with how your team prefers to manage co‑op.
OEM Managed
Easy, efficient, did we mention easy?
Capitalize on OEM campaigns and ensure co-op eligibility with minimal effort, including turnkey billing for some OEMs. Autotrader will handle:
- Obtaining graphics, provided by OEM partner
- Handing reimburesement
- Providing OEM with results and insights
Autotrader Managed
Maximize your automotive CRM investment with guidance from experienced and dedicated Performance Management professionals.
- Reviewing creative to ensure it meets your OEMs requirements
- Submitting for pre-aprvoal
- Providing documentation that you then submit for reimbursement
- Assisting with submissions issues
Dealer Managed
Monitor the metrics that matter and close more deals with the right benchmarks, goals and in-depth insights surfaced from your CRM.
- Providing documentation that you then submit for reimbursement
- Assisting with submission issues
Did Someone Say Co-op Eligible?
See which listings packages, digital retailing, and advertising solutions are covered by
your OEM— so eligible co-op funds don’t go
This is where it gets interesting.
Get Started
Let’s Chat
Complete this form to connect with a sales rep and see how Autotrader’s latest co-op eligible products can open new opportunities.
Current Client
Stay Ahead
Already working with us? See how you can put more of your available co‑op dollars to work with Autotrader’s latest eligible solutions.
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