Command attention and accelerate action with Vehicle Highlight
Add urgency driver messaging like “Limited-Time Offer”, “Newly Listed”, or “Price Reduced” on priority listings to boost conversions and move inventory faster.
Get Noticed.
Get Clicked.
Vehicle Highlight gives your inventory a visibility boost across Autotrader and KBB.com, surfacing select vehicles in high-traffic placements where shoppers are actively browsing.
Choose where you show up
with distance retailing solutions
Market Extension Essential
How it Works
Displays your inventory in surrounding markets based on the radius you select and shoppers’ search criteria.
Who Sees Your Inventory
Shoppers not finding enough local inventory within their selected search radius.
Where Your Listings Display
After a shopper’s local listings search result on Autotrader and KBB.com.
Market Extension
How it Works
Displays inventory in the market of your choice, amongst local listings matching the shopper’s search criteria.
Who Sees Your Inventory
All shoppers searching for matching inventory within their selected DMA.
Where Your Listings Display
As premium listings in the market you select.
Intelligent Market Extension
How it Works
Automatically lists your chosen inventory in markets where consumer demand is high.
Who Sees Your Inventory
All shoppers searching for your matching inventory within the recommended market.
Where Your Listings Display
As premium listings within the market where your vehicles are in high demand.
Put Vehicle Highlight to work for you
Drive More Visibility: Get your inventory seen by more serious, ready-to-buy shoppers
Accelerate Action: Use compelling pre-set offers or create your own to drive urgency and engagement
Work Smarter: Let auto-applied offers and enhanced
sorting do the heavy lifting so you can focus on closing deals
FAQs
Vehicle Highlight is a way to give specific vehicles in your inventory a boost in visibility across Autotrader and KBB.com, especially in high-traffic areas where shoppers are actively browsing. It’s not a blanket promotion, it’s more strategic. You choose which vehicles to promote, and we help surface them in places like carousels, mobile search results, and the ‘Cars You May Like’ section on KBB.com.
Vehicle Highlight and Spotlight both boost visibility, but Vehicle Highlight gives you more prominent placements and adds urgency drivers like OEM incentives, vehicle views, or your own custom message. It’s more dynamic and more targeted.
Yes, together they create a dual presence that reinforces your message and drives more engagement. If you’re running a focused campaign, Spotlights help you push those vehicles to the forefront, while Vehicle Highlight keeps them consistently visible to the right consumers with targeted promotions. It’s a smarter way to align your marketing with your inventory goals and ensure your top vehicles stay top-of-mind.
No, Vehicle Highlight can only be applied to Premium and Featured listings. It won’t work with standard listings, and you also can’t apply a Spotlight to a VIN that already has a Vehicle Highlight active.
Absolutely. There are two SKUs, one for new cars and one for any car, which includes used. So, you’ve got flexibility depending on what you want to highlight.
No, there is a default hierarchical order in which we choose urgency drivers to display on the vehicle. They are as follows:
– Custom Dealer Incentive Message
– Reduced Price Indicator (if recently reduced)
– Newly listed
– Buy-back assurance/Dealer Warranty (must be configured in Dealer Site)
– OEM incentives
– “Act Now” with # of views
Get started with
Autotrader
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