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Helping dealers win in today’s market and tomorrow’s.

With Autotrader, you’re backed by the best in the business. Period.

 

Most visited third-party site with

30.5 Million Unique

visitors per month ?


39% higher close rate

per lead than the nearest competitor ?


Average gross profit per lead is

1.3x higher

than the nearest competitor ?


RANKED #1 IN
CLIENT SATISFACTION

with consultation ?


Autotrader became the cheat code for our growth.

– Cade Rivard, General Manager at Rivard Buick GMC

Dealer Success Guide:
Tactics for success in today’s market.

Levers to Pull

Strategies to Stay Focused

Consumer Insights

Today’s market can be challenging.
We’ve got the solutions to help.

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Articles you may be interested in

  • Understanding Consumer Behavior: Fast Tracking a Click to Close
    Understanding Consumer Behavior: Fast Tracking a Click to Close

    May 14, 2025

    Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.

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  • Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss
    Tariff and EV Market Talks: Updates, E-Commerce and the Opportunity Dealers Can’t Miss

    May 6, 2025

    Guest Expert: Jimmy Douglas, Founder of Plug, joins Jade Terreberry to break down the evolving landscape of electric vehicles (EVs) and what it means for dealers today. From shifting consumer use cases to the impact of tariffs and the growing opportunity in used EVs, Jimmy shares practical insights on how dealers can better position themselves in the EV market.

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  • Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 
    Disrupt or Be Disrupted: 5 Steps to Start Selling the Way Your Buyers Want to Buy 

    Apr 30, 2025
    The Autotrader Team

    It Begins with a Click  It might be an email, auto listing, or pop-up ad – but in today’s digital age, it all begins with one click. What happens next will […]

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  • The AI Revolution: What’s Transforming Auto Sales Now
    The AI Revolution: What’s Transforming Auto Sales Now

    Apr 30, 2025
    The Autotrader Team

    Guest Expert: Eric Brown, Founder of inSearchX, joins Jade Terreberry at the AIS NRC Conference to discuss the transformative role of AI in the automotive industry. Eric shares insights on how AI-driven tools like Ask Auto are revolutionizing the consumer-dealer interaction by removing friction from the car buying process, enhancing real-time communication, and significantly improving lead conversion rates.

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  • Tariff Impact: Why Strategic Responses are Needed for Auto Dealers
    Tariff Impact: Why Strategic Responses are Needed for Auto Dealers

    Apr 23, 2025

    Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.

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