Increase conversion and lead quality
It’s no secret the automotive industry continues to face challenges right now. As a result, it’s even more important than ever that dealers elevate their merchandising and online buying experience to appeal to today’s consumer.
In this video, Karrie Sudbrack, Vice President of Dealer Sales at Cox Automotive shares the latest shopper insights and resources to help dealers increase conversion and lead quality.
Dealer Success Guide
Today’s disruptors make it even more important for dealers to optimize their digital curb appeal to make their vehicles more attractive to consumers while delivering the personalized buying experience they expect.
In this Dealer Success Guide we’re sharing:
A look at today’s shopper expectations
Best practices to boost conversion
Levers to pull to capture higher-quality leads
Solutions and tools top-performing dealers use to boost performance
We’ve built an effective digital marketing strategy that has allowed us to sell more new and used vehicles.
– Doug Formby, General Manager at Toyota Marin