Boost your listings' performance without boosting cost.
Use these features to drive more exposure, better engagement and higher-quality leads.
Ways to optimize your listings to get the best performance.
Every dealer who lists with Autotrader has access to features and tools that save you time, get your vehicles in front of serious buyers, and amplify the impact without any extra investment required.
Check these boxes to capture 3X more leads.?
Aligning to Autotrader’s vehicle merchandising best practices and relevant search factors can help your listings rise to the top of the SRP and drive higher engagement.
More Transparency = More Shopper Engagement
Dealer listings that include dealership fees upfront help create a clearer shopping experience—and the results speak for themselves.
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Listings with Dealer Fees Included Badging Are Delivering:
▲ 15% More Leads Per Listing* — Greater shopper confidence is translating into stronger lead performance.
â–² 21% More SRP Views*
▲12% More VDP Views* — Shoppers are more likely to click into listings when pricing is displayed transparently.
▲23% More Value Events* — Transparent pricing is encouraging shoppers to spend more time exploring dealer inventory.
 *Comparison analysis of enabled franchise dealer listings’ median performance against non-enabled dealer fees included listings from Autotrader and Kelley Blue Book’s Pixall Web Activity, including inventory and finance data sources for May of 2026. Individual dealer results may vary.
You don’t have to be open to keep the conversation open.
You can enhance communication efficiency with 24/7 managed chat and text, and engage even with (very) late shoppers. Through seamless integration, powered by ActivEngage, this service answers chat and text messages on your behalf and delivers them directly to your CRM — so you never miss a good lead.
Learn more about our live messaging tools and how you can activate this feature for your dealership.
Great customer warranty programs deserve a badge. Promote yours proudly.
Make your dealership stand out with vehicle protection and purchase assurance badging that gives your shoppers the peace of mind needed to take the next step in their purchase journey.
Interested in becoming a client
or ready to learn more?
Please call 1-877-627-9585 or complete the form below.
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