-
Increase conversion and lead quality
It’s no secret the automotive industry continues to face challenges right now. As a result, it’s even more important than ever that dealers elevate their merchandising and online buying experience to appeal to today’s consumer.
In this video, Karrie Sudbrack, Vice President of Dealer Sales at Cox Automotive shares the latest shopper insights and resources to help dealers increase conversion and lead quality.
Dealer Success Guide
Today’s disruptors make it even more important for dealers to optimize their digital curb appeal to make their vehicles more attractive to consumers while delivering the personalized buying experience they expect.
In this Dealer Success Guide we’re sharing:
A look at today’s shopper expectations
Best practices to boost conversion
Levers to pull to capture higher-quality leads
Solutions and tools top-performing dealers use to boost performance
We’ve built an effective digital marketing strategy that has allowed us to sell more new and used vehicles.
– Doug Formby, General Manager at Toyota Marin
Articles you may be interested in
-
Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader TeamThe next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
-
Staying a Step Ahead in a Cookieless Future with First-Party Data
May 15, 2023
Autotrader, Dealer.com and ESNTIAL TeamsAs the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your […]
-
Successful Dealers Are Activating Their First Party Data… Are You?
Apr 17, 2023
Jade Terreberry, Senior Director, Strategic Development for Cox Automotive and Noah Lee, Director of Product Consulting at Dealer.comData is something we all want, need and collect in order to drive business. But despite the vast amounts of data we all have, many auto dealers are left scratching […]
-
The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future
Mar 10, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox AutomotiveAfter taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […]
-
How to Navigate the Trends and Hurdles Shaping Today’s Car Buyers’ Satisfaction Levels
Feb 9, 2023
Vanessa Ton, Senior Manager, Industry Intelligence at Cox AutomotiveThe Cox Automotive annual 2022 Car Buyer Journey Study is out, and the impacts of digitalization, economic challenges and industry pressures are clearly being felt. Results from the over 10,000 […]