New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting on their lot. However, there are ways to increase consideration of used car shoppers who might not realize they can purchase new for the same monthly payment.
In this WardsAuto FastChat episode Vanessa Lynch, Sr. Strategic Sales Director for Autotrader and Kelley Blue Book, shares how dealers can turn used car shoppers into new car buyers with New Car Boost.
Liked what you heard? Request New Car Boost availability and co-op reimbursement details here.
