Infographic The 3 Ways Today’s Auto Dealers Should Reinvent their Digital Future After taking in the results to Cox Automotive’s annual 2022 Car Buyer Journey Study, it was clear that the impacts of digitalization were not only being felt by today’s consumers, […] Read More
Blog The 4 Ways Car Dealers Can Leverage their Brand, Traffic and Reputation to Drive Sales Everyone in the auto industry knows that the past year presented several hurdles for auto dealers to jump over, one after another. Inventory was low, buyer behaviors and our industry […] Read More
8m Read Blog A Look at Today’s in-Market Auto Shoppers and What They Want Every dealer in today’s times wants and strives to get in front of their ideal customer. And they can do that with the right digital… Read more
13m Read Blog 5 Effective Data Strategies to Use in 2023 Every dealer in today’s times knows the importance and value of your data. However, not every dealer understands that your data needs a consistent top… Read more
8m Read Blog How Dealers Can Successfully Sell New Car Pre-Order Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty… Read more
4m Read Blog How Chip Shortages Changed the Car Buying Journey For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends… Read more
4m Read Blog Personalization Is Key to a Better Car-Buying Experience This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at… Read more
4m Read Blog The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2 Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment… Read more
4m Read Blog Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers? Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or… Read more
6m Read Guide A Focus on Priorities: Time Is Money, So Let’s Make the Most of It. From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain… Read more
