Podcast Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026 Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decisi… Read More
Blog Seeing the Unseen: How to Spot (And Fix!) Your Digital Blindspot What You Don’t Invest in Can Hurt Your Automotive Strategy If you’re only tracking what happens right before the sale, you’re missing what really brings customers in. That’s not just […] Read More
3m Read Podcast Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by… Read more
