Guest Expert: Hans Bodine, VP of Strategic Partnerships at Experian, joins Jade Terreberry to discuss how the Experian Auto Check and Kelley Blue Book partnership is redefining vehicle history reports. Hans highlights exclusive auction data, expanded service records, and the proprietary Auto Check Score that helps dealers and lenders reduce risk and improve transparency. The episode explores consumer priorities like accident history and title brands, plus why offering free reports on marketplaces boosts inventory conversion and trust for dealers, OEMs, and certified pre-owned programs.
Guest Expert:
Hans Bodine
Vice President of Strategic Partnerships & Initiatives
Experian
Top Takeaways:
- Exclusive Auction Data Sets Experian Apart: Experian Auto Check offers 95% coverage of auction-derived data—329 million announcements and 4.5 million structural damage records—providing unmatched transparency for dealers and OEMs.
- Trust Drives Adoption: The combined strength of Experian and Kelley Blue Book creates a powerful trust signal for consumers and dealers, with Experian’s brand already reaching 70 million U.S. consumers through its credit monitoring app.
- Service Data Is Growing Fast: Experian has increased service records in its reports by more than 50% in the past year, with even more growth expected, helping dealers reduce risk and improve decision-making.
- The Auto Check Score Is Influencing Lending: This proprietary score predicts whether a vehicle will remain operational for five years, guiding both dealer acquisition strategies and lender decisions.
- Marketplace Merchandising Is Non-Negotiable: With 48% of car shoppers starting on marketplaces and Experian Auto Check being the only VHR available across all major platforms, dealers must leverage this visibility to boost conversions and inventory turn.
Timestamps:
0:00 – 1:30 – Introduction and Meet Hans
Jade Terreberry introduces the show and guest Hans Bodine, VP of Strategic Partnerships at Experian, and previews the discussion on the future of vehicle history reports.
1:30 – 3:07 – Partnership and Differentiators
Hans explains the Experian Auto Check and Kelley Blue Book partnership, highlighting exclusive auction data and brand trust as key differentiators.
3:07 – 6:05 – Data Expansion and Consumer Insights
Jade and Hans discuss increased service records, new data partnerships, and findings from Experian’s consumer study on what matters most in vehicle history reports.
6:05 – 7:36 – Risk Reduction and Auto Check Score
Hans details how proprietary scoring and buyback guarantees help dealers and lenders reduce risk and improve transparency.
7:36 – 9:27 – Dealer Action and Industry Impact
Hans shares advice for dealers to connect with Cox Automotive teams and leverage enhancements that drive inventory conversion and consumer confidence.
9:27 – 12:06 – Closing Thoughts
Jade wraps up with key takeaways, emphasizes the importance of vehicle history reports on marketplace listings, and encourages listeners to subscribe for future episodes.
