6m Read Blog Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience… Read more
5m Read Blog Using CPO to Address the New Vehicle Inventory Shortage In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints… Read more
8m Read Guide How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and… Read more
6m Read Blog Tips for Using At-Home Test Drives to Win Customers and Sell Cars For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been… Read more
4m Read Blog The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2 Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment… Read more
4m Read Blog Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers? Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or… Read more
5m Read Blog Tips for Increasing Dealership Service Revenue This Quarter The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair… Read more
4m Read Blog How to Get the Audience Targeting Data Your Dealership Needs for 2021 Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020… Read more
5m Read Blog Growing Your Fixed Ops Market Share If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s… Read more
8m Read Blog Navigating Dealership Blind Spots Without a Rearview Mirror What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with… Read more
