4m Read Blog How Chip Shortages Changed the Car Buying Journey For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends… Read more
4m Read Press Release Autotrader Accelerates into 2022 NASCAR Cup Series Season with Team Penske ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang,… Read more
8m Read Press Release Autotrader Names Best New Cars for 2022 ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have… Read more
5m Read Blog Using Data to Stay Relevant in the Ever-Changing Digital Landscape The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind… Read more
5m Read Blog 6 Digital Marketing Trends Dealerships Can Use in 2022 As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory… Read more
7m Read Blog The 5 Habits of Effective Digital Car Dealerships Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to… Read more
4m Read Blog How the Chip Shortage Is Impacting Car Buyer Behavior The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain… Read more
7m Read 6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and… Read more
6m Read Checklist 5 VDP Best Practices to Boost Conversions When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if… Read more
10m Read Blog How to Build a Digital Dealership that Meets Customer Expectations Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is… Read more
