4m Read Blog How the Chip Shortage Is Impacting Car Buyer Behavior The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain… Read more
7m Read 6 Takeaways from the Autotrader and Kelley Blue Book Dealer User Summit The 2021 Cox Automotive all-virtual Dealer User Summit was a packed three days of instructional sessions for clients, providing the tools and best practices to enhance user experience, master your digital solutions and… Read more
6m Read Checklist 5 VDP Best Practices to Boost Conversions When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if… Read more
10m Read Blog How to Build a Digital Dealership that Meets Customer Expectations Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is… Read more
4m Read Blog Is a 2021 Summer Vehicle Sales Slowdown Coming? Tips to Stay Ahead Traditionally — and under more normal circumstances — this is the time of year that car dealerships would be preparing for a summer slowdown. Peak… Read more
4m Read Blog Personalization Is Key to a Better Car-Buying Experience This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at… Read more
5m Read Blog 4 Ways Your Dealership Can Thrive in Today’s Market Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only)… Read more
6m Read Blog Goodbye Third-Party Cookies: What the Changes Mean for Automotive Dealers One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience… Read more
5m Read Blog Using CPO to Address the New Vehicle Inventory Shortage In our ongoing series about the global chip shortage and resulting inventory crunch, we’re outlining how auto dealerships can make an actionable plan for success when supply chain constraints… Read more
8m Read Guide How Auto Dealerships Can Navigate the Chip Shortage, Tight Vehicle Inventory Let the chips fall where they may. As supply chain disruptions due to the COVID-19 pandemic have resulted in a global chip shortage, carmakers and… Read more
