6m Read Blog Tips for Using At-Home Test Drives to Win Customers and Sell Cars For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been… Read more
4m Read Blog The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2 Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment… Read more
4m Read Blog Car Buyer Satisfaction Has Increased During the Pandemic. Why, and What’s next for Dealers? Cox Automotive has just released a special edition of the Car Buyer Journey Study, focused on the buying journey during the pandemic. Believe it or… Read more
5m Read Blog Tips for Increasing Dealership Service Revenue This Quarter The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair… Read more
4m Read Blog How to Get the Audience Targeting Data Your Dealership Needs for 2021 Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020… Read more
5m Read Blog Growing Your Fixed Ops Market Share If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s… Read more
8m Read Blog Navigating Dealership Blind Spots Without a Rearview Mirror What has the pandemic done to our industry? It has advanced how we use technology. It has forced us to be scrappier and smarter with… Read more
5m Read Guide Q4 Strategy: Expanding Used Vehicle Sales and Advertising Outside Your DMA It’s been incredibly inspiring to see our industry adapt, improvise and overcome the myriad of challenges that 2020 has thrown at us, but as we… Read more
4m Read Blog Regional COVID-19 Automotive Consumer Trends and What They Mean for Your Dealership Well, folks, it has been six months since the world came to a grinding halt due to COVID-19. Everyone from the East Coast to the… Read more
5m Read Blog How Vehicle Sanitization and Disinfection Can Drive Sales and Fixed Ops Revenue Early on in this pandemic, shelves were emptied of cleaning supplies, we were warned to wipe down our packages upon delivery, and handwashing became the hottest topic… Read more
