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Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles

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Live from Digital Dealer: The New Strategy for Pricing and Promoting Vehicles

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Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You Today” that shared why and how to move away from a one-size-fits-all approach to pricing and promoting cars and instead adopt a variable strategy that’s more focused on the market and flexible to changes.