Micah Tindor, Senior Director of Strategy at KKBB ICO joins Jade to explore how artificial intelligence (AI) is transforming dealership operations – from inventory acquisition and pricing to CRM follow-up and consumer personalization. Drawing on real-world examples and dealer feedback, Micah shares how AI can help your teams work smarter, respond faster, and close more profitable deals.
Guest Expert:
Micah Tindor
Senior Director of Strategy
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Top Takeaways:
AI adoption starts with culture, not technology – Dealers must first get buy-in from their teams by showing how AI improves efficiency, sales, and customer satisfaction.
Inventory pricing is getting smarter – Tools like AI-adjusted competitive sets and common issue detection help dealers price vehicles more accurately and avoid costly misses.
Predictive personalization drives higher close rates – Cox Automotive’s data ecosystem tailors listings to consumer preferences, improving engagement and conversion by up to 30%.
CRM follow-up is now AI-powered – AI-generated responses help sales teams reply with relevance and speed, reducing missed opportunities and improving customer experience.
Start small, measure impact, and iterate – Micah recommends beginning with CRM automation, tracking results, and expanding adoption gradually to build momentum and success.
Timestamps:
0:00 – 1:18 – Introduction
Jade introduces Micah and explains the importance of the conversation on AI’s role in automotive retail.
1:18 – 3:17 – Culture First: Why AI Adoption Starts with People
Micah explains why team buy-in is essential and how change management can and does impact success.
3:17 – 5:23 – AI in Inventory Acquisition and Pricing
New AI tools can help dealers detect mechanical issues and adjust pricing based on real market data.
5:23 – 7:50 – Predictive Personalization and Consumer Targeting
Micah shares how Cox Automotive data powers smarter listings and advertising to connect with ready-to-buy shoppers.
7:50 – 11:02 – CRM Automation and Real-Time Relevance
Hear how AI-generated messaging helps sales teams respond faster and more accurately, improving close rates.
11:02 – 13:36 – Closing the Loop on Missed Opportunities
Micah and Jade discuss how AI helps dealers avoid common mistakes and improve follow-up quality.
13:36 – 15:12 – Where to Start with AI
Micah recommends beginning with CRM tools and measuring impact before scaling adoption.
15:12 – 16:53 – Final Advice and Closing Remarks
Micah encourages dealers to pilot AI tools, embrace experimentation, and learn from peers.
