Whether you’re trying to get more eyes on your inventory, make your listings work harder, or figure out where your ad dollars are really paying off, Autotrader is built to help you do more with every listing.
We connect you with serious buyers you won’t find anywhere else, equip you with smarter tools to close deals faster, and back it all with expert support and performance insights. And in our latest eBook, From Search to Sold: The Autotrader Advantage, we break down exactly how dealers are turning these advantages into real results.
Here are five ways Autotrader helps you grow your reach, close more deals, and drive more profit – no matter the size of your lot.
#1 Access Audiences You Can’t Reach Anywhere Else
It’s essential to connect with shoppers in meaningful ways that drive real results. And with 69% of Autotrader shoppers not visiting a leading competitor’s site1, dealers who aren’t listing on Autotrader are missing out on a massive audience of ready-to-buy consumers they won’t reach anywhere else.
With over 28 million unique monthly visitors2, Autotrader connects you with high-intent shoppers who are actively searching – and ready to engage. These aren’t casual browsers. They’re serious buyers, and they’re using Autotrader to find their next vehicle.
#2 A Smart Car Buying Experience
Nearly 7 out of 10 vehicle shoppers want to complete some, if not all of, their car-buying purchase online.3 Autotrader’s smart search filters and budgeting tools keep shoppers engaged in the process, so the leads you get are ready to close.
And with digital retailing tools like Accelerate My Deal that integrate directly with your Dealertrack F&I solution, ready-to-buy shoppers can submit deal terms, credit applications and other documents 100% online, so all you have to do when they walk in is close the deal.
Accelerate My Deal leads close 60% faster
with $288 higher gross profit per deal.4
#3 Better Leads That Close
Not all leads are created equal. That’s why Autotrader focuses on connecting you with shoppers who are further along in their journey. In fact, 42% of Autotrader leads are enhanced with multiple purchase steps already completed.5
And it pays off, too. Autotrader delivers a 30% higher close rate and 29% more gross profit per lead than the nearest competitor.6 With Autotrader, your team can spend less time chasing cold leads and more time closing real deals.
#4 A Dedicated Partner and Powerful Tools to Guide Your Strategy
Behind every great platform is a great team. Autotrader’s Client Success Managers work closely with you to understand your goals, optimize your strategy, and ensure your listings are performing at their best.
Paired with nVision, our industry-leading performance dashboard, you’ll gain access to predictive insights and real-time reporting that show you what’s working and where you can adjust to maximize your ROI. And for franchise dealers, many Autotrader products are eligible for OEM co-op, helping you stretch your marketing dollars even further.
#5 Auto Intelligent Integrations
When your tools work together, your results multiply. Autotrader’s impact grows even stronger when paired with the broader Cox Automotive ecosystem. From inventory management to digital retailing and advertising, our solutions are designed to work seamlessly across platforms.
This connected approach unlocks what we call Auto Intelligence – a data-driven advantage that helps you close faster, earn more, and deliver next-level customer experiences across your dealership.
On average, dealers who integrate Autotrader with other Cox Automotive tools see a 43% boost in VDP views 7, 32% more used cars sold per month8, and 25% more new cars sold per month.9 It’s a strategy built for scale, efficiency, and results. Now that’s what we call Auto Intelligence!
Ready to Get More from Every Listing?
Whether you’re looking to grow your reach, capture better leads, or streamline your sales process, Autotrader is built to help you succeed. Explore our new eBook, From Search to Sold: The Autotrader Advantage, to see how smarter tools and better leads can drive real results for your dealership.
Sources
1: Comscore data June – Nov 2024; top competitors based on monthly site visits
2: Comscore data January – December 2023 avg., Autotrader and KBB.com traffic combined.
3: 2024 Future of Car Buying Study from Cox Automotive.
4: Days from lead creation to sale comparison versus other internet leads. Data sourced from VinSolutions CRM dealers from January – August 2024. Analysis performed October 2024. Gross profit comparison versus other internet leads. Data sourced from VinSolutions CRM dealers from January – August 2024. Analysis performed October 2024.
5: Based on avg. Autotrader and KBB.com lead data, July to December 2023.
6: Based on average close rates across Autotrader and Kelley Blue Book compared to sales across other third-party listing sites, VINSolutions, January – December 2023.
7: Cox Automotive Pixall data, July-December 2023. Comparing 150 dealers with only Dealer.com sites against 123 dealers with both Dealer.com sites and Autotrader listings subscriptions.
8: Cox Automotive Client Master data and vAuto customer data, July 2023 – February 2024. Listings customers defined as dealers with any vehicles listed on Autotrader and Kelley Blue Book platforms during a particular month.
9: Cox Automotive Client Master data and vAuto customer data, December 2023 – June 2024. Listings customers defined as dealers with any vehicles listed on Autotrader and Kelley Blue Book platforms during a particular month.
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