Video | Delivering the Digital Promise to Today’s Automotive Consumer Consumers are increasingly relying on digital channels to navigate the car-buying journey—and they’re doing it in a matter of minutes! From comparing financing options to cross-shopping different bran… Read More
Blog Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next… well everything. And while [… Read More
9m Read Blog Delivering a Consumer Experience Online – The 5 Key Steps The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions… Read more
10m Read Checklist The 10 Actions Auto Industry Buzzwords are Driving Dealers to Take in 2024 It’s easy to wonder how (and if) the latest auto industry buzzwords will affect your business, especially after the last few years that came along… Read more
8m Read Blog How to Connect Your Plan to the Future of eCommerce While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what… Read more
2m Read Guide eBook: How to Increase Your Digital Presence to Drive Sales It’s here… The new eBook from Autotrader, Dealer.com and Esntial Commerce. In today’s times, it’s no longer enough to just collect data and use digital… Read more
7m Read Guide Managing the Big Shift in Car Shoppers’ Expectations The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by… Read more
5m Read Blog 6 Digital Marketing Trends Dealerships Can Use in 2022 As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory… Read more
7m Read Blog The 5 Habits of Effective Digital Car Dealerships Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to… Read more
10m Read Blog How to Build a Digital Dealership that Meets Customer Expectations Let me start by saying that customer satisfaction with the car-buying process has increased since the beginning of 2020 for the first time in a very long time. This is… Read more
4m Read Blog Personalization Is Key to a Better Car-Buying Experience This time, it’s personal. Or … it should be when you’re talking about the car-buying process. Consumer expectations for a personalized shopping experience are at… Read more
4m Read Blog The Spring Sales Season Has Sprung! Digital Marketing Strategy for Stimulus, Tax Season and Q2 Optimism is rising in the auto industry, and the spring car sales season has begun! The March 8 edition of the Cox Automotive Dealer Sentiment… Read more
