Blog Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars In the big wide world of automotive advertising, co-op advertising remains a crucial strategy for dealers. Supported by OEMs, the shared advertising costs in co-op dollars allows dealers to promote [… Read More
Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it [… Read More
1m Read Video | Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs.… Read more
1m Read Video | Ways to Boost Engagement and Leads without Boosting Your Cost In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement… Read more
7m Read Blog Go for the Gold: Boost Sales and Performance with Tips from Industry Experts Over the last few weeks, almost everyone has had Olympic fever. The opening ceremony, the Eiffel tower in every shot, Snoop Dog, the super-human athletes… Read more
6m Read More Profitability Begins with Modern Appraisals and Stocking Strategies No matter what you call it, “the New Normal, Pre-Covid, Post-Covid Era” in this ever-evolving market, dealers want one thing to remain the same –… Read more
1m Read Video Video | Extend Your Ability to Reach More Buyers in More Places to Sell More Cars Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars.… Read more
1m Read Video Autotrader Co-op Reports Are Moving to nVision Beginning June 7 through June 30, Autotrader Co-op Services will begin providing all co-op reports in nVision. This transition from DealerSite to nVision will centralize… Read more
6m Read Blog See the results and insights revealed in the new 2024 EV Path to Adoption Study. Be one of the first to see the results and insights from the 2024 Cox Automotive Path to EV Adoption Study. A second, significant wave… Read more
8m Read Blog Five Ways Distance Retailing Can Expand A Dealer’s Reach and Revenue Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their… Read more
9m Read Blog Delivering a Consumer Experience Online – The 5 Key Steps The next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions… Read more
9m Read Blog Top Takeaways from the 2023 Car Buyer Journey Study: A Story of Normalization and Resiliency With the past several years keeping dealers, OEM’s and the industry on its toes…. It’s no wonder many of us were holding our breaths as… Read more
