New Whitepaper Findings

From Click to Car Sale: 
How Multi-Touch Attribution Improves Marketing Measurement for Auto Dealers 

Cox Automotive commissioned Perficient to complete a whitepaper fueled by Clarivoy data.  

See the Findings

The 3 Stats That Expose the Real ROI Blind Spots 

0%

Percentage of touchpoints the average dealer is only capturing 

0%

Average lead blindspot for dealers 

0out of 10

Shoppers interacted with a third-party site during purchase journey 

See the full findings on how to improve your marketing strategy 

Additional benefits you can expect

OEM-funded Autotrader products and co-op services

Autotrader’s co-op program provides participating franchise dealers with the services and documentation needed to submit claims for reimbursement of qualified Autotrader products with your OEMs.

See program options

Marketing ROI reports to track and maximize your investment

Included in every listings subscription, Autotrader’s nVision platform is the only tool in the industry that provides real-time analytics that are essential to driving your business — now more than ever. With nVision, you can access inventory insights, shopper behavior and pricing data all in one place.

Explore our marketing ROI reports

Ongoing, large-scale marketing campaigns

In our largest campaign yet, Kenan Thompson is back for an all-new national ad campaign that will help Autotrader get your inventory in front of the next generation of car buyers.

See the latest ad

Real stories
with real results

See how dealers are effectively using Autotrader’s innovative features to address key challenges in their dealerships. Whether it’s to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.

  • Cade Rivard

    The quality of leads Autotrader provides is second to none.

    General Manager

    Rivard Buick GMC

  • Matt Lannie & Holly Diehl

    No one brings as much to the table as our Autotrader rep.

    General Manager & Autotrader Consultant

    Bil Holt Canton and Blue Ridge

  • John Stackhouse

    Working with Autotrader has been a game-changer for my dealership. The marketing performance rep…

    General Sales Manager

    Capital Auto Sales

Personalize the consumer experience to
expand your reach and sell vehicles faster.

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