Autotrader B2B | Digital Marketing for Automotive Dealerships & OEMs

Dealer Solutions

Discover Autotrader’s digital marketing and deal-building solutions for faster, smoother, more profitable deals.

Franchise Listings Packages

Increase sales opportunities with flexible listing packages across Autotrader and KBB.com. Boost your visibility, connect with more in-market shoppers, and get the most out of every marketing dollar. Autotrader dealer solutions make shopping more personal and match cars to ready-to-buy customers using features like custom vehicle display pages (VDPs).

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Franchise Advertising Solutions

Grow views on your inventory with highly targeted digital ads and eye-catching displays using Cox Automotive’s advanced first-party data insights. Reach the right shoppers using personalized content and audience targeting to make it easy for them to go from browsing online to visiting your store with Autotrader dealer solutions.

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Digital Retailing Solutions

Connect online and in-store shopping, making the transition smooth and flexible, with our seamless technology. You can sell the way shoppers want to buy using Autotrader’s digital retailing solutions and advanced analytics. When shoppers can start the car buying process with you online, they are 70% more likely to buy.

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Distance Retailing Solutions

Reach more car buyers — even outside your local area — with inventory automatically listed where demand is high using Autotrader dealer solutions. Smart targeting and data help your listings stand out, so your Vehicle Display Pages (VDPs) get more views and clicks beyond your ZIP code.

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Data Intelligence and Expert Guidance

Get a clear picture of your entire digital presence with nVision, an easy-to-use reporting tool that gives you useful and actionable insights about your market, inventory and shopper behavior — free for Autotrader clients. Powered by Cox Automotive’s vast data, nVision connects your vehicles to the right buyers, faster. And you’re never alone. Client success managers take complicated information and turn it into simple, clear plans that help you reach your goals.

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Integrations

Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.

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Independent Listings Packages

Connect with serious buyers using listings packages that fit dealerships of any size. Personalized listings and exposure on both Autotrader and KBB.com help improve lead quality and increase your visibility. Autotrader dealer solutions include features like instant inventory publishing, customizable vehicle display pages (VDPs) so your cars stand out to the right shoppers and nVision, an easy-to-use reporting tool that gives you useful and actionable insights about your market, inventory and shopper behavior.

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Data Intelligence and Analytics

Get a clear picture of your entire digital presence with nVision, an easy-to-use reporting tool that gives you useful and actionable insights about your market, inventory and shopper behavior — free for Autotrader clients. Powered by Cox Automotive’s vast data, nVision connects your vehicles to the right buyers, faster. And you’re never alone. Client success managers take complicated information and turn it into simple, clear plans that help you reach your goals.

Learn More

Distance Retailing Solutions

Reach more car buyers — even outside your local area — with inventory automatically listed where demand is high using Autotrader dealer solutions. Smart targeting and data help your listings stand out, so your Vehicle Display Pages (VDPs) get more views and clicks beyond your ZIP code.

Learn More

Independent Advertising Solutions

Spend less time managing marketing and more time closing deals with digital ads and impactful display solutions. Flexible Autotrader packages get you in front of more of the right shoppers with personalized content that gets you noticed.

Learn More

Digital Retailing Solutions

Connect online and in-store shopping, making the transition smooth and flexible, with our seamless technology. You can sell the way shoppers want to buy using Autotrader’s digital retailing solutions and advanced analytics. When shoppers can start the car buying process with you online, they are 70% more likely to buy.

Learn More

Integrations

Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.

Learn More

Real stories
with real results

See how dealers are effectively using Autotrader’s innovative features to address key challenges in their dealerships. Whether it’s to sell more vehicles or expand their reach, these stories showcase how Autotrader supports success in the automotive industry.

Cade Rivard

“The quality of leads Autotrader provides is second to none.”

General Manager

Rivard Buick GMC
Matt Lannie & Holly Diehl

“No one brings as much to the table as our Autotrader rep.”

General Manager & Autotrader Consultant

Bil Holt Canton and Blue Ridge
John Stackhouse

“Working with Autotrader has been a game-changer for my dealership. The marketing performance re…

General Sales Manager

Capital Auto Sales