| Ad Solution | Also Known As | Primary Point of Contact | Funnel | Supersection | Platform | Advertiser | Pages | Segments | Duration | Ad Type | Geography | Ad Serving | Ad Size | Ad Size Upgrade Options | Lead Time | AB+ Pre-defined | Ad Book Products | Ad Book Product Name Upgrade | Advertiser Priority | Bundling Requirement | CPO | Collapse When Unsold |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Audience | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used, Other | Desktop, Tablet, Mobile | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | Make Subject Page, Search Form, Optional: Audience Off Site (make/model), Optional: Research/Editorial (make/model contextual target) | Convertible, Coupe/Hatchback, Sedan, SUV/Crossover/AWD/4WD, Truck, Van/Minivan, Commercial, Wagon, Luxury, Hybrid/Electric | 1 month | National | Third Party | 300x250, 728x90, 320x50, 300x600, 306x435, 728x200, Custom | 5 business days | ATC | Packages | Pre-Defined | Audience | BT |
ATC | Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native, ATC | Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600), ATC | Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250), ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT) |
ATC | Audience | Onsite | Standard | BT | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | RO | Upgrade | Headband (970×90 + 320×50) |
Dependent on ad product | None | N/A | ||||
| Audience Extension | Unassigned, reach out to Ad Product Team | Offsite | Offsite | Desktop, Tablet, Mobile | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | Offsite | None | Any | National | Third Party | 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, Pre-roll video | 10 business days |
CAMG | CAMP | AXO | Clicks-CPC, CAMG | Non-CAMP | AXO | Clicks-CPC, CAMG | CAMP | AXO | Completion Rate, CAMG | CAMP | AXO | Conversions-CPA, CAMG | CAMP | AXO | Impression Delivery-CPM, CAMG | CAMP | AXO | Video Views-CPV, CAMG | Non-CAMP | AXO | Completion Rate, CAMG | Non-CAMP | AXO | Conversions-CPA, CAMG | Non-CAMP | AXO | Video Views-CPV, CAMG | Non-CAMP | AXO | Impression Delivery-CPM, CAMG | CAMP | Promoted Content | Clicks-CPC, CAMG | CAMP | Promoted Content | Video Views-CPV, CAMG | CAMP | Promoted Content | Website Traffic-CPIV |
None | None | N/A | ||||||
| CPO Learning Center | Unassigned, reach out to Ad Product Team | Upper Funnel | Used, Homepage, Offsite | Desktop, Tablet, Mobile | Certified, National/Tier 1 | Custom page | None | Any | Native (Non-IAB) | National | Site served | Custom | 10 business days |
ATC | CAMP | Other | CPO Make Landing Page | Hero | Placeholder, ATC | CAMP | Other | CPO Make Landing Page | Placeholder |
Dependent on ad product | CPO | N/A | |||||
| Dynamic Creative – Brand | Unassigned, reach out to Ad Product Team | Lower Funnel | Desktop, Tablet, Mobile | National/Tier 1 | None | Any | Native (IAB) | National, DMA | 728x90, 300x250, 320x50 | 15 business days |
ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250), ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (728×90), ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native DLR (300×250), ATC | CAMP | Display – T1 Retention 2023 | All | Make | Make Page | IAB or Native (300×250), ATC | CAMP | Display – T2 Retention 2023 | All | Make | Make Page | IAB or Native (300×250) |
None | No | |||||||||
| Dynamic Creative – Shopping Tools Module | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250, 728x90) | National, DMA | Site served | 300x250, 728x90 | 5 business days | None | None | No | |||||||
| Dynamic Creative – Smart Compare | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250, 728x90) | National, DMA | Third Party | 300x250, 728x90 | 10 business days | None | No | ||||||||
| Featured Offers | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | Desktop, Tablet, Mobile | Certified, National/Tier 1, Regional/Tier 2 | All available pages | Car, Luxury Car, Sports Car, Convertible, SUV/Crossover, Luxury SUV, Midsize Truck, Fullsize Truck, Van/Minivan, Electric Car, Electric SUV, Hybrid, Plug-in Hybrid, Sedan, Coupe, Wagon, Hatchback | Any | IAB (300x250, 728x90) | National, DMA | Site served | 728x90, 300x250 | 5 business days | None | None | Yes | |||||||
| Half Page | Unassigned, reach out to Ad Product Team | Upper Funnel | Other | Desktop, Tablet | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Search Form, Style Search Results Page (SLP) | None | 1 month | Native (IAB) | National, DMA | Third Party | 300x600 | 5 business days | None | None | Yes | ||||||
| Headband | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (728X90) | National, DMA | Third Party | 728x90 | 10 business days | None | None | No | |||||||
| Latest Offers | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2 | All available pages | None | Any | Native (IAB) | National | Site-served | 300x250, 728x90 | 10 business days | Check Out Ad Solution/Package | Yes | |||||||
| Leaderboard – Locked | Unassigned, reach out to Ad Product Team | Lower Funnel | Used, New | Desktop, Tablet | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Search Results | None | 1 month | IAB (728X90) | National | Third Party | 728x90 | 10 business days | Dependent on ad product | None | Yes | ||||||
| Premium Leaderboard – Listings Liner | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | Advanced Search Form, New, Used | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Major Accounts, Certified | Search Results | None | 1 month | Native (IAB) | National, DMA, IP-targeting | Third Party | 320x50 | 5 business days |
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native, ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435), ATC | Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT) |
None | None | Yes | |||||
| Promoted Content & Editorial | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com | Lower Funnel | Homepage | Desktop, Tablet, Mobile | Content Landing Pages, Homepage, Offsite | None | 1 month | Native (Non-IAB) | National | Third Party | 300x250, 300x50, 728x90, 970x250, 120x240 | 10 business days |
KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook, KBB | Audience | AXO | Promoted Content – Traffic Driver | Native, KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240), KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90), KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90), KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250) |
Sponsorship | None | None | Yes | |||||
| Sponsorships | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, New, Car Research, Used | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days | Dependent on ad product | None | No | ||||||
| SuperHero – Editor Review Quote | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | 1300x475 | 15 business days | ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero) | None | None | N/A | ||||||
| SuperHero – OEM Message | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, New, Car Research, Used | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days | ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero) | None | None | Yes | |||||
| SuperHero – OEM Video | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, Owners, New | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | None | 1 week minimum | Native (Non-IAB) | National | Custom | 15 business days | ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero) | None | N/A | |||||||
| Superliner – Shopping Tools Module | Unassigned, reach out to Ad Product Team | Lower Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Search Results, Vehicle listings pages | None | Any | Native (Non-IAB) | National, DMA | Site served | 728x200, 306x435 | 5 business days | None | None | Yes | ||||||
| Superliner – Standard | Unassigned, reach out to Ad Product Team | Lower Funnel | New, Used | Desktop, Tablet, Mobile | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | Search Results | None | 1 month | Native (Non-IAB) | National, DMA | Site served | 728x200, 306x435 | 5 business days |
ATC | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Fluid Template), ATC | CAMP | Display – Std 2023 | Audience | Custom | Native (Fluid Template), ATC | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T1 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T2 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template), ATC | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template) |
None | None | Yes | |||||
| Tout Ad | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250) | National, DMA | Site-served, Third Party | 300x250 | 10 business days | None | None | No |
