Audience Extension

How It Works

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.


Ad Size 300×250, 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, pre-roll video
Advertising Opportunity Certified, Cox Automotive, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers
Ad Type Custom, Standard IAB, Standard Mobile MMA
Platform Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, New Model Launch, Retention
Program Goals Lower-Funnel, Upper-Funnel
Availability 2023

Business Rules

Last updated: June 14, 2023
  Audience Extension
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Offsite
Supersection Offsite
Platform Desktop


Local Reseller/Tier 3

Major Accounts

National/Tier 1

Regional/Tier 2



Segments None
Duration Any
Ad Type
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 160x600
  • 300x250
  • 300x50
  • 300x600
  • 320x50
  • 728x90
  • 320x480
  • 480x320
  • 320x420
  • Pre-roll video
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • CAMG | CAMP | AXO | Clicks-CPC
  • CAMG | Non-CAMP | AXO | Clicks-CPC
  • CAMG | CAMP | AXO | Completion Rate
  • CAMG | CAMP | AXO | Conversions-CPA
  • CAMG | CAMP | AXO | Impression Delivery-CPM
  • CAMG | CAMP | AXO | Video Views-CPV
  • CAMG | Non-CAMP | AXO | Completion Rate
  • CAMG | Non-CAMP | AXO | Conversions-CPA
  • CAMG | Non-CAMP | AXO | Video Views-CPV
  • CAMG | Non-CAMP | AXO | Impression Delivery-CPM
  • CAMG | CAMP | Promoted Content | Clicks-CPC
  • CAMG | CAMP | Promoted Content | Video Views-CPV
  • CAMG | CAMP | Promoted Content | Website Traffic-CPIV
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: June 14, 2023