The Superliner – Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.
Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.
Ad Serving: First Party creative
| Ad Size | Fluid: 949x200, 728x200, 306x435 |
| Advertising Opportunity | Cox Automotive, National, Tier 1 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet, Video |
| Marketing Objectives | Consideration, Retention |
| Program Goals | Lower-Funnel, Segment |
| Availability | 2023 |
| Superliner - Standard | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Lower Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Certified Local Reseller/Tier 3 Major Accounts National/Tier 1 Regional/Tier 2 |
| Pages |
Search Results |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (Non-IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority | |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
