Leaderboard – Locked

How It Works

Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.

Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.

Business Rules

Last updated: February 8, 2023
  Leaderboard - Locked
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
Platform Desktop

National/Tier 1

Regional/Tier 2


Major Accounts


Search Results

Segments None
Duration 1 month
Ad Type IAB (728X90)
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: February 8, 2023