Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.
Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.
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| Ad Size | 728x90, 320x50 |
| Advertising Opportunity | Certified, Major Accounts, National, Regional, Tier 1, Tier 2 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers |
| Ad Type | Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel, Segment |
| Availability | 2023 |
| Leaderboard - Locked | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Lower Funnel |
| Supersection |
Used New |
| Platform |
Desktop Tablet |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified Major Accounts |
| Pages |
Search Results |
| Segments | None |
| Duration | 1 month |
| Ad Type |
IAB (728X90) |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
|
| Bundling Requirements |
Dependent on ad product |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
