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Dynamic Creative – Shopping Tools Module

How It Works

The Shopping Tools Module is a native IAB template that serves relevant vehicle based on Consumer Insights data.


Ad Size 300x250, 728x90
Advertising Opportunity Cox Automotive, National, Tier 1
Audience Auto Shoppers (All Intents)
Ad Type Custom, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration
Program Goals Lower-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
  Dynamic Creative - Shopping Tools Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Lower Funnel
Platform Desktop

National/Tier 1

Regional/Tier 2



All available pages

Segments None
Duration Any
Ad Type IAB (300x250
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Asset Inclusions

Last updated: February 8, 2023