SuperHero – OEM Video

How It Works

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation.  It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message. Generate awareness among shoppers while leveraging video assets to create a deeper experience on that invites users to enjoy your rich content or quickly get additional information.


Ad Size Custom
Advertising Opportunity Cox Automotive, Major Accounts, National, Tier 1
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals High-Impact, Upper-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
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Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
Platform Desktop

National/Tier 1



Used Car Homepage

New Car Homepage

Research Landing Page

Segments None
Duration 1 week minimum
Ad Type Native (Non-IAB)
Geography National
Ad Serving
Ad Size

The following sizes apply:

  • Custom
Lead Time 15 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero)
Ad Priority
Bundling Requirements
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: February 8, 2023