SuperHero – OEM Message

How It Works

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Used Car, New Car, and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message.


Ad Size Custom
Advertising Opportunity Cox Automotive, National, Tier 1
Ad Type Custom, Rich Media
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals High-Impact, Upper-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
  SuperHero - OEM Message
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
Car Research
Platform Desktop

National/Tier 1



Used Car Homepage

New Car Homepage

Car Research Browse Landing Page

Segments None
Duration 1 week (Wed-Tue)
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero)
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: February 8, 2023