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SuperHero – Editor Review Quote

How It Works

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation.  It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.


Ad Size Custom
Advertising Opportunity Major Accounts, National, Tier 1
Ad Type Custom, Rich Media
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch, Retention
Program Goals High-Impact, Upper-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
  SuperHero - Editor Review Quote
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Homepage
Platform Desktop

National/Tier 1



Used Car Homepage

New Car Homepage

Car Research Browse Landing Page

Segments None
Duration 1 week (Wed-Tue)
Ad Type Native (Non-IAB)
Geography National
Ad Serving
Ad Size

The following sizes apply:

  • 1300x475
Lead Time 15 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Display – Exclusive | HP + SLP Sponsorship | Native (SuperHero)
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A