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Superliner – Shopping Tools Module

How It Works

The Superliner – Shopping Tools Module is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.

Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.

Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.

Ad Serving: First Party creative


Ad Size 728x200, 306x435
Advertising Opportunity Cox Automotive, National, Tier 1
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Consideration, Retention
Program Goals Lower-Funnel, Segment
Availability 2023

Business Rules

Last updated: February 8, 2023
  Superliner - Shopping Tools Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection New
Platform Desktop

National/Tier 1

Regional/Tier 2

Local Reseller/Tier 3


Major Accounts


Search Results

Vehicle listings pages

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • 728x200
  • 306x435
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes