Ad Solution Primary Point of Contact Funnel Supersection Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
Advanced TV Ravi Munukutla Offsite Offsite Cross-devices National/Tier 1, Regional/Tier 2, Auto-Related Offsite Audience Intenders Offsite (multiple options) Any Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video
None None No
Audience Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used, Other Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts Make Subject Page, Search Form, Vehicle Details Page, Optional: Audience Off Site (make/model), Optional: Research/Editorial (make/model contextual target) Convertible, Coupe/Hatchback, Sedan, SUV/Crossover/AWD/4WD, Truck, Van/Minivan, Commercial, Wagon, Luxury, Hybrid/Electric 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90, 320x50, 300x600, 306x435, 728x200, Custom 5 business days ATC | Packages | Pre-Defined | Audience | BT ATC | Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | Audience | Onsite | Standard | BT | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | RO | Upgrade | Headband (970×90 + 320×50)
Dependent on ad product None N/A
Audience Extension Video Unassigned, reach out to Ad Product Team Offsite Offsite Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Local Reseller/Tier 3 Offsite None Any IAB (300x250, 728x90) National Third Party, Site-served, agency tracking tags optional 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, Pre-roll video 10 business days CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display,
CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video
None None N/A
Autotrader Classics Sponsorship Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Owners, Used, Certified Desktop, Tablet, Mobile National/Tier 1, Certified Classics Homepage, Classics Run of Site None 1 week minimum, 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90 5 business days ATX | Display | Homepage | Sponsorship | Bundle,
ATX | Display | Homepage | Trivia | 300×100,
ATX | Display | Sponsorships | Appraisals | 300×250,
ATX | Display | Sponsorships | Appraisals | 728×90,
ATX | Display | Sponsorships | Buyers Tools | 300×250,
ATX | Display | Sponsorships | Consignment | 300×250,
ATX | Display | Sponsorships | Consignment | 728×90,
ATX | Display | Sponsorships | Finance | 300×250,
ATX | Display | Sponsorships | Finance | 728×90,
ATX | Display | Sponsorships | Insurance | 300×250,
ATX | Display | Sponsorships | Insurance | 728×90,
ATX | Display | Sponsorships | Parts | 300×250,
ATX | Display | Sponsorships | Parts | 728×90,
ATX | Display | Sponsorships | Shipping | 300×250,
ATX | Display | Sponsorships | Shipping | 728×90,
ATX | Display | Sponsorships | Tires & Wheels | 300×250,
ATX | Display | Sponsorships | Tires & Wheels | 728×90,
ATX | Display | Sponsorships | Tools & Supplies | 300×250,
ATX | Display | Sponsorships | Tools & Supplies | 728×90
All possible options are available None Yes
CAMP 360: Car Research Main Unassigned, reach out to Ad Product Team Upper Funnel Car Research Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified Car Research Browse Landing Page None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional Custom, 300x250 10 business days All possible options are available Check Out Ad Solution/Package No
CAMP 360: Homepage – Native Personalized Templates  Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional Custom, 728x90, 300x250 10 business days All possible options are available None Yes
CAMP 360: Listings – Listings Search Results/Vehicle Details Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1 Cars for Sale Used Car Shoppers Search Results Listings, Vehicle Details Pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional, Third Party 300x600, Custom 10 business days All possible options are available Check Out Ad Solution/Package Yes
CAMP 360: Section Landing Page CPO Unassigned, reach out to Ad Product Team Upper Funnel New Desktop, Tablet, Mobile National/Tier 1, Certified All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom 10 business days None None No
CAMP 360: Section Landing Page New Car Unassigned, reach out to Ad Product Team Upper Funnel New Desktop, Tablet, Mobile National/Tier 1 New car section pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional Custom, 300x250 10 business days All possible options are available None No
CAMP 360: Section Landing Page Style Section Unassigned, reach out to Ad Product Team Upper Funnel New Desktop, Tablet, Mobile National/Tier 1 Style Search Results Page (SLP) None 1 month Standard, Non-exclusive: less than 100% of available impressions National Site-served, agency tracking tags optional Custom 10 business days All possible options are available None No
CAMP 360: Section Landing Page Used Car Unassigned, reach out to Ad Product Team Upper Funnel Used Desktop, Tablet, Mobile National/Tier 1 Used Car Homepage None 1 month Standard, Non-exclusive: less than 100% of available impressions National Site served, Third Party Expandable (Pointroll Only), Third Party Custom, 300x250 10 business days All possible options are available None No
CAMP 360: Shopping Details Pages Unassigned, reach out to Ad Product Team Lower Funnel New Desktop, Tablet, Mobile National/Tier 1 New Car/Owners/Used Car Segment Shoppers None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional Custom, 300x250 10 business days None None No
CAMP 360: Shopping Make Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Make targeted pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 300x250, Custom 10 business days All possible options are available Check Out Ad Solution/Package No
Consideration Carousel Template Unassigned, reach out to Ad Product Team Lower Funnel Used Desktop, Tablet, Mobile Certified, National/Tier 1, Regional/Tier 2 All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Certified VDP Companion | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Used VDP | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | NEND | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO Excluding NC | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO Excluding NC | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO Excluding NC | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO NC Content | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO NC Content | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO NC Content | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | RO Excluding NC | IAB (728×90) DT,
ATC | CAMP | Display – Std | RO NC Content | IAB (728×90) DT,
ATC | CAMP | Exception | Display – Excl T2 | SRP Listings | Locked Leaderboard – DT | IAB or Native (728×90),
ATC | CAMP | Exception | PG | Display – Std | Audience – BT | IAB (728×90) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90),
ATC | Non-CAMP | Display – Std | Audience – BT | IAB (728×90) DT
None None No
CPO Compare MREC Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Used, Certified Desktop, Tablet, Mobile Certified, National/Tier 1 Search Results, Certified Pre-Owned (CPO) Homepage None 1 month Native (IAB) National Site-served, agency tracking tags optional, Third Party 300x250 10 business days ATC | CAMP | Other | Custom Compare Lite Page | Placeholder All possible options are available CPO Yes
CPO Learning Center Unassigned, reach out to Ad Product Team Upper Funnel Used, Homepage, Offsite Desktop, Tablet, Mobile National/Tier 1, Certified Custom page None Any Native (Non-IAB) National Site-served, agency tracking tags optional, Third Party Custom 15 business days ATC | CAMP | Other | CPO Make Landing Page | Placeholder Dependent on ad product CPO N/A
Featured Offers Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Desktop, Tablet, Mobile Certified, National/Tier 1, Regional/Tier 2 All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 728x90, 300x250 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Certified VDP Companion | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Used VDP | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | NEND | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO Excluding NC | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO Excluding NC | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO Excluding NC | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO NC Content | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO NC Content | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO NC Content | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | RO Excluding NC | IAB (728×90) DT,
ATC | CAMP | Display – Std | RO NC Content | IAB (728×90) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90)
None None Yes
Filmstrip or Medium Rectangle Unassigned, reach out to Ad Product Team Lower Funnel Used, New Desktop, Tablet National/Tier 1, Regional/Tier 2 Search Results Truck, Van/Minivan, SUV/Crossover/AWD/4WD, Sedan, Convertible 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x600, 300x250 10 business days ATC | Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | Subsegment | Market Segment | Standard | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Audience | AXO | RON | Half Page Ad (300×600),
ATC | Audience | Audience Extension | RON | Half Page Ad (300×600),
ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600)
Dependent on ad product None Yes
Find Deals Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT
None No
Half Page Unassigned, reach out to Ad Product Team Upper Funnel Other Desktop, Tablet National/Tier 1, Regional/Tier 2, Certified, Major Accounts Search Form, Style Search Results Page (SLP) None 1 month Dependent on ad product National, DMA Third Party 300x600 5 business days None None Yes
Headband Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 728x90, 300x250 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT
None None No
Locked Leaderboard Unassigned, reach out to Ad Product Team Lower Funnel Used, New Desktop, Tablet National/Tier 1, Regional/Tier 2, Certified, Major Accounts Search Results None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 728x90 10 business days ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | RO Excluding NC | IAB (728×90) DT,
ATC | CAMP | Display – Std | RO NC Content | IAB (728×90) DT,
ATC | CAMP | Exception | Display – Excl T2 | SRP Listings | Locked Leaderboard – DT | IAB or Native (728×90),
ATC | CAMP | Exception | PG | Display – Std | Audience – BT | IAB (728×90) DT,
ATC | Non-CAMP | Display – Std | Audience – BT | IAB (728×90) DT
Dependent on ad product None Yes
Master OEM Ad Solutions Portfolio Check Out Ad Solution/Package Check Out Ad Solution/Package National/Tier 1, Regional/Tier 2, Certified, Local Reseller/Tier 3, Motorcycle, Major Accounts, Programmatic Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Yes
Medium Rectangle 300×250 Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts All available pages None 1 month, 1 week (Wed-Tue) Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions National Third Party 300x250 5 business days ATC | Audience | AXO | RON | Mrec (300×250),
ATC | Audience | Audience Extension | RON | Mrec (300×250),
ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250),
ATC | Audience | Onsite | MRec 300×250,
ATX | Display | Homepage | 300×250,
ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATX | Display | Run Of | Site | 300×250,
ATC | Subsegment | Market Segment | Standard | Apps | Leaderboard (320×50)
None None Yes
Personalized Shopper Profiles Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 300x600, 320x50, 728x90, 728x200, 306x435 10 business days ATC | Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite – Premium | Personalized Shopper Profile (PSP) | *SIZE*,
ATC | Audience | Onsite – Premium | Personalized Shopper Profile (PSP) | Apps | *SIZE*,
ATC | Audience | Onsite – Price | Personalized Shopper Profile (PSP) | *SIZE*,
ATC | Audience | Onsite – Price | Personalized Shopper Profile (PSP) | Apps | *SIZE*
None None N/A
Programmatic Open Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Motorcycle, Programmatic, Near-Endemic All available pages None Any Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 728x90, 300x250 Real time None None No
Programmatic Private Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic All available pages 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 Real time None None N/A
Programmatic: Preferred Deal Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 Real time None None N/A
Promoted Content & Editorial Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified Segment known Sedan, Truck, Coupe, Hatchback, Convertible, Luxury SUV, Van/Minivan, Wagon, Commercial, Luxury, Hybrid/Electric, AWD/4WD 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 300x250 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT
All possible options are available None Yes
Schedule a Test Drive Unassigned, reach out to Ad Product Team Lower Funnel New Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified Year Make Model (YMM), Year Make Model Trim (YMMT), Vehicle Details Pages, Make Search Page None Any IAB (300x250, 728x90) National, DMA Third Party, Site-served, agency tracking tags optional 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT
None None Yes
Shopping Tools Module Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Certified VDP Companion | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Used VDP | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | NEND | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO Excluding NC | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO Excluding NC | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO Excluding NC | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO NC Content | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO NC Content | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO NC Content | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90)
None None No
SKIM Template Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Homepage, New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT
None None No
Superliner Template Unassigned, reach out to Ad Product Team Lower Funnel New Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 728x90, 300x250 10 business days ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | RO Excluding NC | IAB (728×90) DT,
ATC | CAMP | Display – Std | RO NC Content | IAB (728×90) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Certified VDP Companion | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Used VDP | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | NEND | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO Excluding NC | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO Excluding NC | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO Excluding NC | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO NC Content | APP – Iphone | IAB (300×250)
None None Yes
Tout Ad Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native DLR (300×250,300×600) DT
None None No
Vehicle Recommendation Unassigned, reach out to Ad Product Team Lower Funnel New Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 728x90, 300x250 10 business days ATC | CAMP | Display – Excl T1 | CPO – SRP Listings | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | Homepage | Leaderboard | Desktop | IAB or Native (728×90),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90) DT,
ATC | CAMP | Display – Std | RO Excluding NC | IAB (728×90) DT,
ATC | CAMP | Display – Std | RO NC Content | IAB (728×90) DT,
ATC | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90),
ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Certified VDP Companion | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | CPO – CPO Advantage | Used VDP | Mrec | Native (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – BT | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | Active Consideration | IAB (300×250),
ATC | CAMP | Display – Std | APP – Iphone | Audience – CI | NEND | IAB (300×250),
ATC | CAMP | Display – Std | Audience – BT | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – BT | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250) Cross,
ATC | CAMP | Display – Std | Audience – CI | NEND | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO Excluding NC | APP – Iphone | IAB (300×250),
ATC | CAMP | Display – Std | RO Excluding NC | IAB (300×250) Cross,
ATC | CAMP | Display – Std | RO Excluding NC | IAB or Native DLR (300×250,300×600) DT,
ATC | CAMP | Display – Std | RO NC Content | APP – Iphone | IAB (300×250)
None None Yes