Ad Solution Primary Point of Contact Funnel Supersection Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
API (Custom Ad Templates) Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts All available pages None Any Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90, 300x250, 472x250, 540x250, 300x600, 970x250 10 business days Standard None None Yes
Audience Extension/Premium Unassigned, reach out to Ad Product Team Offsite Offsite Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Local Reseller/Tier 3 Offsite None Any Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420 10 business days CAMG | 2020 Audience | AXO | Cuecard,
CAMG | 2020 Audience | AXO | Display,
CAMG | 2020 Audience | AXO | Facebook,
CAMG | 2020 Audience | AXO | Gamut | OTT,
CAMG | 2020 Audience | AXO | Lightbox Display,
CAMG | 2020 Audience | AXO | Lightbox Video,
CAMG | 2020 Audience | AXO | LiveIntent,
CAMG | 2020 Audience | AXO | Native Display,
CAMG | 2020 Audience | AXO | Native Video,
CAMG | 2020 Audience | AXO | Panorama,
CAMG | 2020 Audience | AXO | Promoted Content,
CAMG | 2020 Audience | AXO | Pre-Roll Video,
CAMG | 2020 Audience | AXO | YouTube Bumper Ad,
CAMG | 2020 Audience | AXO | YouTube Discovery Ad,
CAMG | 2020 Audience | AXO | YouTube In-Stream Video
Standard None None N/A
Audience Targeting – 2020 Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used, Other Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified Make Subject Page, Search Form, Vehicle Details Page, Optional: Audience Off Site (make/model), Optional: Research/Editorial (make/model contextual target) Convertible, Coupe/Hatchback, Sedan, SUV/Crossover/AWD/4WD, Truck, Van/Minivan, Commercial, Wagon, Luxury, Hybrid/Electric 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90, 320x50, 300x600, 306x435, 728x200, Custom 5 business days ATC | 2020 Packages | Pre-Defined | Audience | BT,
ATC | 2020 Packages | Pre-Defined | Audience | PSP Considering – ton,
ATC | 2020 Packages | Pre-Defined | Audience | PSP Deflecting – too,
ATC | 2020 Packages | Pre-Defined | Audience | PSP Disregarding – toc,
ATC | 2020 Packages | Pre-Defined | Audience | PSP Undecided Equally Considering – toi,
ATC | 2020 Packages | Pre-Defined | Audience | RO
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | 2020 Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | 2020 Audience | Onsite | Standard | BT | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | RO | Upgrade | Headband (970×90 + 320×50)
Standard Dependent on ad product None N/A
Autotrader Classics Sponsorship – 2019, 2020 Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Owners, Used, Certified Desktop, Tablet, Mobile National/Tier 1, Certified Classics Homepage, Classics Run of Site None 1 week minimum, 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 300x250, 728x90 5 business days ATX | Display | Homepage | 300×250,
ATX | Display | Homepage | 728×90,
ATX | Display | Run Of | Site | 300×250,
ATX | Display | Run Of | Site | 728×90
Sponsorship All possible options are available None Yes
Competitive Retention – 2020 Andrea Peng Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1 Search Results None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90, 320x50, 728x200, 306x435 10 business days ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | Leaderboard | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | SRP All Positions | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | SRP All Positions | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | Superliner | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | Superliner Native | Model 1 + Model 2
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Leaderboard (728×90 + 320×50),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Leaderboard (728×90 + 320×50),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Leaderboard (728×90 + 320×50),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Leaderboard (728×90 + 320×50),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Upgrade | Headband (970×90 + 320×50)
Standard Dependent on ad product None Yes
CPO (Certified Pre-Owned) Advantage – 2019, 2020 Unassigned, reach out to Ad Product Team Lower Funnel Used Desktop, Tablet, Mobile Certified, National/Tier 1 Vehicle Details Page, Car Research Certified Landing Page None Any Dependent on ad product National Site-served, agency tracking tags optional 300x250, 320x50, Custom 10 business days ATC | 2020 Packages | Pre-Defined | Custom | CPO Advantage | CPO Retention – Used | T1 Exclusive,
ATC | 2020 Packages | Pre-Defined | Custom | CPO Advantage | CPO Retention/Conquest – Used | T1 Standard
ATC | 2020 Custom | CPO Advantage | CPO Retention | Used | T1 Exclusive | VDP Mobile MMA (320×50),
ATC | 2020 Custom | CPO Advantage | CPO Retention | Used | T1 Exclusive | VDP Mrec (300×250),
ATC | 2020 Custom | CPO Advantage | CPO Retention/Conquest | Used | Standard | VDP Mobile MMA (320×50),
ATC | 2020 Custom | CPO Advantage | CPO Retention/Conquest | Used | Standard | VDP Mrec (300×250)
Dependent on ad product All possible options are available CPO Yes
CPO Retention – 2020 Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Used, Certified Desktop, Tablet, Mobile Certified, National/Tier 1 Vehicle Details Page, Search Results, Certified Pre-Owned (CPO) Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 728x90, 320x50, 728x200, 306x435, 300x250, 1x1, 970x250, 5x5 10 business days ATC | 2020 Packages | Pre-Defined | CPO Retention | Exclusive | T1,
ATC | 2020 Packages | Pre-Defined | CPO Retention | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | CPO Retention | Exclusive | T2
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Mrec (300×250),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Mrec (300×250),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Homepage | Exclusive | CPO – Featured Tile (5×5),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Mrec (300×250),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Used | T2 Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | VDP Mobile MMA (320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | VDP Mobile MMA (320×50),
ATC | 2020 CPO Retention | Used | T2 Exclusive | VDP Mobile MMA (320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50)
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50),
ATC | 2020 CPO Retention | Used | T2 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 CPO Retention | Used | T2 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50)
Sponsorship All possible options are available CPO Yes
CPO Retention/Conquest – 2020 Sakinah Sanders Lower Funnel, Upper Funnel Certified, Used Desktop, Tablet, Mobile National/Tier 1, Certified Search Results, Homepage, Vehicle Details Page 1 month Sponsorship, Exclusive: 100% of impressions National Third Party, Site-served, agency tracking tags optional 728x90, 728x200, 320x50, 306x435, 248x225, 1x1 10 business days ATC | 2020 Packages | Pre-Defined | CPO Retention/Conquest | Certified | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | CPO Retention/Conquest | Used | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | PG | CPO Retention/Conquest | Certified | T1 + T2,
ATC | 2020 Packages | Pre-Defined | PG | CPO Retention/Conquest | Used | T1 + T2
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Mrec (300×250),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | VDP Mobile MMA (320×50),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | T2 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Mrec (300×250),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Used | Standard | VDP Mobile MMA (320×50)
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Upgrade | Headband (970×90 + 320×50)
Sponsorship CPO Yes
CPO Sponsorship – 2020 Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Used, Certified Desktop, Tablet, Mobile National/Tier 1, Certified Certified Pre-Owned (CPO) Homepage, Used Car Homepage, Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 1x1, 300x250, 2x2, 4x4, 5x5 10 business days ATC | 2020 Packages | Pre-Defined | Sponsorship | CPO Sponsorship ATC | 2020 CPO Sponsorship | Homepage | Exclusive | CPO – Featured Tile (5×5),
ATC | 2020 CPO Sponsorship | Certified Pre-Owned Cars SLP | Exclusive | Hero (2×2),
ATC | 2020 CPO Sponsorship | Certified Pre-Owned SLP | Exclusive | Mrec (300×250),
ATC | 2020 CPO Sponsorship | Certified Pre-Owned Cars SLP | Exclusive | Sponsored Article (4×4),
ATC | 2020 CPO Sponsorship | Used Cars SLP | Exclusive | Hero (2×2),
ATC | 2020 CPO Sponsorship | Used Cars SLP | Exclusive | Mrec (300×250),
ATC | 2020 CPO Sponsorship | Used Cars SLP | Exclusive | Sponsored Article (4×4)
Sponsorship All possible options are available CPO Yes
Filmstrip or Medium Rectangle Unassigned, reach out to Ad Product Team Lower Funnel Used, New Desktop, Tablet National/Tier 1, Regional/Tier 2 Search Results Truck, Van/Minivan, SUV/Crossover/AWD/4WD, Sedan, Convertible 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x600, 300x250 10 business days ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | 2020 Subsegment | Market Segment | Standard | Mrec (300×250),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | Promoted Content – Editorial | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | All + New | SRP DLR Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | Used | Filmstrip (300×600),
ATC | 2020 PG | Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Used | Standard | Filmstrip (300×600),
ATC | 2020 Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Audience | AXO | RON | Half Page Ad (300×600),
ATC | Audience | Audience Extension | RON | Half Page Ad (300×600),
ATC | Editorial Content | Promoted Content | Half Page Ad (300×600),
ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600)
Sponsorship Dependent on ad product None Yes
Homepage Takeover – 2020 Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile, Cross-devices National/Tier 1 Homepage None Any Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional, Third Party 1x1, 728x90, 320x50, 2x2, 3x3 Requires custom schedule ATC | 2020 Packages | Pre-Defined | Sponsorship | Homepage Takeover,
ATC | 2020 Packages | Pre-Defined | Sponsorship | Homepage Takeover – EDP,
ATC | 2020 Packages | Pre-Defined | Sponsorship | Homepage Takeover – NEND
ATC | 2020 Homepage Takeover | Homepage | Exclusive | Hero (2×2),
ATC | 2020 Homepage Takeover | Homepage | Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | Homepage | Exclusive | Sponsored Article (3×3),
ATC | 2020 Homepage Takeover | Homepage | Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 Homepage Takeover | EDP | Homepage | Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Filmstrip (300×600),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Mrec (300×250),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Filmstrip (300×600),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Mrec (300×250),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | EDP | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | NEND | Homepage | Exclusive | Hero (2×2),
ATC | 2020 Homepage Takeover | NEND | Homepage | Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Filmstrip (300×600),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Mrec (300×250),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Filmstrip (300×600),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Mrec (300×250),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | NEND | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Homepage Takeover | EDP | Homepage | Exclusive | Hero (2×2),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | Homepage | Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | Homepage | Exclusive | Hero (2×2),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | Homepage | Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Filmstrip (300×600),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Mrec (300×250),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | 2020 Homepage Takeover | EDP | RO – Retargeting | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | EDP | Search Results Page | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Homepage Takeover | NEND | Search Results Page | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Exception | Homepage Takeover – T2 Regional | RO – Audience | Standard | Upgrade | Headband (970×90 + 320×50)
Sponsorship None Tier 1 Yes
Locked Leaderboard + MMA Andrea Peng Lower Funnel Used, New Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts Search Results None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 320x50, 728x90 10 business days ATC | Conquest | Tier 1 | Make + Model | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Conquest | Tier 1 | Make + Model | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Conquest | Tier 1 | Market Segment | SRP Top Leaderboard | 728×90 and 320×50
Standard Dependent on ad product None Yes
Master OEM Ad Solutions Portfolio – 2020 Check Out Ad Solution/Package Check Out Ad Solution/Package National/Tier 1, Regional/Tier 2, Certified, Local Reseller/Tier 3, Motorcycle, Auto-Related, Major Accounts, Programmatic Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Yes
MMA – Web/App Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Advanced Search Form, New, Used Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Major Accounts, Certified All available pages None 1 month National Third Party 320x50 10 business days ATC | 2020 CPO Retention/Conquest | Certified | Standard | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention/Conquest | Certified | T2 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 Homepage Takeover | Homepage | Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 New Car Search | Search Results Page | Standard | Apps | Leaderboard (320×50),
ATC | 2020 New Car Search | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T1 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | Conquest | Tier 1 | Make + Model | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Conquest | Tier 1 | Market Segment | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Conquest | Tier 2 | Make + Model | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Conquest | Tier 2 | Market Segment | SRP Top Leaderboard | 728×90 and 320×50,
ATC | Exception | PG | Retention – Standard Plus | Tier 1 | Make + Model SRP Top Leaderboard | 728×90 and 320×50,
ATC | Exception | PG | Retention – Standard Plus | Tier 2 | Make + Model SRP Top Leaderboard | 728×90 and 320×50,
ATC | Exception | Retention – Exclusive | Tier 1 | CatchAll | Make + Model SRP Top Leaderboard | 728×90 and 320×50,
ATC | Exception | Sponsorship | Tier 2 | Apps Audience Onsite Premium 320×50 + 320×250,
ATC | Exception | Sponsorship | Tier 2 | Home Page 728×90 + 320×50,
ATC | Exception | Sponsorship | Tier 2 | Home Page Apps 320×50,
ATC | Other | PG – StateFarm Bundle | 728×90 +300×250 +320×50,
ATC | Upper Funnel | CPO Segment Sponsorship | Coupe + Hatchback | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Coupe + Hatchback | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Luxury | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Luxury | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Sedan | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | Home page Premium Brand Converter | Base | Home Page | 2×2 Hero + 3×3 Make_Model Links + 728×90 + 320×50,
ATC | Upper Funnel | Home page Premium Brand Converter | Base | Home Page | Apps | 320×50,
ATC | Upper Funnel | Home page Premium Brand Converter | Max | Home Page | 2×2 Hero + 3×3 Make_Model Links + 728×90 + 320×50,
ATC | Upper Funnel | Home page Premium Brand Converter | Max | Home Page | Apps | 320×50,
ATC | Upper Funnel | Home page Premium Endemic Converter | Base | Home Page | 2×2 Hero + 3×3 Make_Model Links + 728×90 + 320×50,
ATC | Upper Funnel | Home page Premium Endemic Converter | Base | Home Page | Apps | 320×50,
ATC | Upper Funnel | Home page Premium Endemic Converter | Max | Home Page | 2×2 Hero + 3×3 Make_Model Links + 728×90 + 320×50,
ATC | Upper Funnel | Home page Premium Endemic Converter | Max | Home Page | Apps | 320×50,
ATC | Upper Funnel | Momentum Sponsorship | Base | Home Page | 2×2 Hero with prepopulated Make_Model + 728×90 + 320×50,
ATC | Upper Funnel | Momentum Sponsorship | Base | Home Page | Apps | 320×50,
ATC | Upper Funnel | Momentum Sponsorship | Max | Home Page | 2×2 Hero with prepopulated Make_Model + 728×90 + 320×50,
ATC | Upper Funnel | Momentum Sponsorship | Max | Home Page | 320×50,
ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Sedan | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Truck | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Truck | Audience Onsite | Apps | 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Van_Minivan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Van_Minivan | Audience Onsite | Apps | 320×50 + 320×250
Standard None None Yes
Personalized Shopper Profiles – 2020 Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1 All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 300x600, 320x50, 728x90 10 business days ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | 2020 Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | 2020 Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | 2020 Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | 2020 Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
Standard None None N/A
Programmatic Guaranteed Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Local Reseller/Tier 3 Across Awareness Pages (Excludes Homepage) Car, Convertible, Coupe, Crossover, Hatchback, Sedan, SUV, Truck, Van/Minivan, Wagon, Luxury Car, Luxury SUV, Luxury Car & SUV, Compact SUV/CUV, Compact Car, Midsize SUV/CUV, Fullsize Car 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 300x600, 320x50, 728x90, 306x435, 728x200 Reservation ATC | 2020 Packages | Pre-Defined | PG | Audience | BT,
ATC | 2020 Packages | Pre-Defined | PG | Audience | PSP Considering – ton,
ATC | 2020 Packages | Pre-Defined | PG | Audience | PSP Deflecting – too,
ATC | 2020 Packages | Pre-Defined | PG | Audience | PSP Disregarding – toc,
ATC | 2020 Packages | Pre-Defined | PG | Audience | PSP Undecided Equally Considering – toi,
ATC | 2020 Packages | Pre-Defined | PG | Audience | RO,
ATC | 2020 Packages | Pre-Defined | PG | Competitive Retention | Leaderboard | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | PG | Competitive Retention | SRP All Positions | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | PG | Competitive Retention | Superliner | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | PG | CPO Retention/Conquest | Certified | T1 + T2,
ATC | 2020 Packages | Pre-Defined | PG | CPO Retention/Conquest | Used | T1 + T2,
ATC | 2020 Packages | Pre-Defined | PG | Retention/Conquest | All + New | T1 + T2,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Convertible | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Convertible | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Convertible | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Coupe | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Coupe | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Coupe | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Hatchback | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Hatchback | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Hatchback | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | SUV_Crossover | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | SUV_Crossover | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | SUV_Crossover | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Sedan | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Sedan | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Sedan | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Truck | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Truck | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Truck | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Van_Minivan | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Van_Minivan | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Van_Minivan | Used,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Wagon | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Wagon | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Segment Search | Wagon | Used,
ATC | 2020 Packages | Pre-Defined | PG | Subsegment | All + New,
ATC | 2020 Packages | Pre-Defined | PG | Subsegment | Certified,
ATC | 2020 Packages | Pre-Defined | PG | Subsegment | Used
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | Promoted Content – Editorial | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | Promoted Content – Editorial | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Mrec (300×250),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Apps – SRP | Leaderboard (320×50),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Apps – VDP | Leaderboard (320×50),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Mrec (300×250),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Apps – SRP | Leaderboard (320×50),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Apps – VDP | Leaderboard (320×50),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Mrec (300×250),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Retention | YMM + YMMT | Standard | STM (Proxy for 1×1),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Apps – SRP | Leaderboard (320×50),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Apps – VDP | Leaderboard (320×50),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Mrec (300×250),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Apps | Leaderboard (320×50),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Mrec (300×250),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Segment Search | Convertible | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Convertible | All + New | SRP DLR Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Convertible | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Convertible | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Convertible | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Convertible | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Convertible | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Convertible | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Convertible | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Convertible | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Coupe | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Coupe | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Coupe | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Coupe | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Coupe | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Coupe | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Coupe | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Hatchback | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Hatchback | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Hatchback | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Sedan | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Sedan | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Sedan | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Sedan | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Sedan | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Sedan | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Sedan | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Truck | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Truck | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Truck | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Truck | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Truck | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Truck | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Truck | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Wagon | All + New | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | All + New | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | All + New | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Wagon | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | Certified | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Wagon | Certified | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | Certified | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Wagon | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | Used | Apps | Leaderboard (320×50),
ATC | 2020 PG | Segment Search | Wagon | Used | Filmstrip (300×600),
ATC | 2020 PG | Segment Search | Wagon | Used | Leaderboard (728×90 + 320×50),
ATC | 2020 PG | Segment Search | Wagon | Used | Superliner (728×200),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | VDP Mobile MMA (320×50),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | VDP Mobile MMA (320×50),
ATC | 2020 PG | Segment Search | Convertible | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Convertible | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Convertible | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Convertible | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Coupe | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Coupe | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Hatchback | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Sedan | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Sedan | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Sedan | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Truck | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Truck | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Truck | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Wagon | All + New | Desktop | SRP Mrec (300×250),
ATC | 2020 PG | Segment Search | Wagon | Certified | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Segment Search | Wagon | Used | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 PG | Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 PG | Subsegment | All + New | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 PG | Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Certified | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 PG | Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600),
ATC | 2020 PG | Subsegment | Used | Standard | Desktop | SRP Mrec (300×250)
Standard None None N/A
Programmatic Open Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Motorcycle, Programmatic Across Awareness Pages (Excludes Homepage), Vehicle Details Page None Any Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x600, 160x600, 728x90, 320x50, 300x175, 728x200, 306x435 Real time Standard None None No
Programmatic: Private Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts Across Awareness Pages (Excludes Homepage) Car, Convertible, Coupe, Crossover, Hatchback, Sedan, SUV, Truck, Van/Minivan, Wagon, Luxury Car, Luxury SUV, Luxury Car & SUV, Compact SUV/CUV, Compact Car, Midsize SUV/CUV, Fullsize Car 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA Third Party 300x250, 300x600, 160x600, 320x50, 728x90, 300x175, 728x200, 306x435 Real time Standard None None N/A
Promoted Content Package – 2019, 2020 Unassigned, reach out to Ad Product Team Lower Funnel, Offsite Offsite, Homepage, New Desktop, Tablet, Mobile National/Tier 1 Homepage - desktop & tablet, Homescreen mobile web only, Car Research Browse Landing Page, Optional: Research/Editorial (make/model contextual target) None 1 month Sponsorship, Exclusive: 100% of impressions National Site-served, agency tracking tags optional Custom, 248x225, 300x50, 300x250, 300x600, 728x90 10 business days ATC | Upper Funnel | CPO Segment Sponsorship | Coupe + Hatchback | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | CPO Segment Sponsorship | Sedan | Promoted Content Offsite | *SIZE*,
ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250),
ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*,
ATC | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
ATC | Audience | AXO | Promoted Content – Traffic Driver | Native,
ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600),
ATC | Editorial Content | Promoted Content | Half Page Ad (300×600),
ATC | Editorial Content | Promoted Content | Mrec (300×250),
ATC | Upper Funnel | CPO Segment Sponsorship | SUV_Crossover + AWD_4WD | Promoted Content Offsite | *SIZE*,
ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*,
ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | SUV_Crossover + AWD_4WD | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Sedan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Truck | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Van_Minivan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | UF Other | Promoted Content 300×250,
CAMG | Audience | AXO | Promoted Content,
ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | SUV_Crossover + AWD_4WD | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Sedan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Truck | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Van_Minivan | Promoted Content Offsite | *SIZE*,
CAMG | 2020 Audience | AXO | Promoted Content
Sponsorship None Tier 1 N/A
Retention – 2020 Unassigned, reach out to Ad Product Team Lower Funnel Used, New, Advanced Search Form Desktop, Tablet, Mobile National/Tier 1 Search Results, Vehicle Details Page, Make targeted pages, Year Make Model (YMM), Year Make Model Trim (YMMT) None 1 month Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions National Third Party 1x1, 728x90, 320x50, 300x250, 8x8, 728x200, 306x435, 472x250 10 business days ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T1,
ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T2,
ATC | 2020 Packages | Pre-Defined | Retention | Certified | T1,
ATC | 2020 Packages | Pre-Defined | Retention | Certified | T2,
ATC | 2020 Packages | Pre-Defined | Retention | Standard | T1 + T2
ATC | 2020 Retention | Make Page | T1 Exclusive | Hero (8×8),
ATC | 2020 Retention | Make Page | T2 Exclusive | Hero (8×8),
ATC | 2020 Retention | All + New | T1 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T1 Exclusive | Mrec (300×250),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T2 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Mrec (300×250),
ATC | 2020 Retention | All + New | T2 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T2 Exclusive | Premium Leaderboard (728×90 + 320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Retention | YMM | Standard | STM (Proxy for 1×1),
ATC | 2020 Retention | YMM | T1 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMM | T2 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | Standard | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | T1 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | T2 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | All + New | T2 Exclusive | Apps | Leaderboard (320×50),
ATC | 2020 Retention | All + New | T1 Exclusive | Apps | Vehicle Details Page | Leaderboard (320×50)
ATC | 2020 Retention | All + New | T1 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 Retention | All + New | T1 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50),
ATC | 2020 Retention | All + New | T2 Exclusive | Desktop Upgrade | Headband (970×90),
ATC | 2020 Retention | All + New | T2 Exclusive | Mobile Upgrade | Headband – Exclusive Companion (728×90 + 320×50)
Standard Dependent on ad product None Yes
Segment Search – 2020 Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1 Search Results Convertible, Coupe, Hatchback, Sedan, Truck, Van/Minivan, Wagon, SUV/Crossover/AWD/4WD, Commercial, Hybrid/Electric, Luxury SUV, Coupe/Hatchback 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90, 300x250, 320x50, 728x200, 306x435, 300x600 10 business days ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe + Hatchback,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Commercial,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hybrid_Electric,
ATC | 2020 Packages | Pre-Defined | Segment Search | Luxury SUV,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover + AWD_4WD,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | Used
ATC | 2020 Segment Search | Convertible | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Convertible | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Coupe | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | SUV_Crossover | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | SUV_Crossover | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | SUV_Crossover | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | SUV_Crossover | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | SUV_Crossover | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | SUV_Crossover | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Sedan | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Truck | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Truck | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Truck | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Truck | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Truck | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Truck | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Van_Minivan | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Van_Minivan | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Van_Minivan | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Van_Minivan | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Van_Minivan | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Van_Minivan | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Wagon | Used | Standard | Desktop | SRP DLR Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Used | Standard | Desktop | SRP DLR Mrec (300×250),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Convertible | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Convertible | Used | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Convertible | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Convertible | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Convertible | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Coupe | Used | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Coupe | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Coupe | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Coupe | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Sedan | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Sedan | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | Used | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Segment Search | Wagon | Used | Standard | Desktop | SRP Mrec (300×250),
ATC | 2020 Segment Search | Wagon | Used | Standard | Filmstrip (300×600),
ATC | 2020 Segment Search | Wagon | Used | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Segment Search | Wagon | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | 2020 Segment Search | Convertible | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Convertible | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Coupe | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | SUV_Crossover | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | SUV_Crossover | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | SUV_Crossover | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Sedan | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Truck | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Truck | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Truck | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Van_Minivan | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Van_Minivan | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Van_Minivan | Used | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Segment Search | Wagon | Used | Standard | Upgrade | Headband (970×90 + 320×50)
Standard Dependent on ad product None Yes
Segment Sponsorship – 2020 Unassigned, reach out to Ad Product Team Lower Funnel New Desktop, Tablet, Mobile National/Tier 1 Style Search Results Page (SLP), Car Research Segment, Research Article Sedan, Truck, Coupe, Hatchback, Convertible, Luxury SUV, Van/Minivan, Wagon, Commercial, Luxury, Hybrid/Electric, AWD/4WD 1 month 100% of segment searches National Third Party, Site-served, agency tracking tags optional 1x1, 300x250, 7x7 10 business days ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Commercial,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Coupe + Hatchback,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Hybrid_Electric,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Luxury SUV,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Luxury Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | SUV_Crossover + AWD_4WD,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Truck,
ATC | 2020 Packages | Pre-Defined | Segment Sponsorship | Van_Minivan
ATC | 2020 Segment Sponsorship | Convertible | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Convertible | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Convertible | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Convertible | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Convertible | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Coupe | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Coupe | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Coupe | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Coupe | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Coupe | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Hatchback | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Hatchback | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Hatchback | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Hatchback | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Hatchback | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | SUV_Crossover | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | SUV_Crossover | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | SUV_Crossover | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | SUV_Crossover | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | SUV_Crossover | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Sedan | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Sedan | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Sedan | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Sedan | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Truck | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Truck | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Truck | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Truck | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Truck | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Van_Minivan | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Van_Minivan | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Van_Minivan | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Van_Minivan | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Van_Minivan | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Wagon | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Wagon | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Wagon | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Wagon | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Sedan | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Wagon | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | AWD/4WD | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | AWD/4WD | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | AWD/4WD | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | AWD/4WD | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Commercial | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Commercial | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Commercial | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Commercial | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Hybrid/Electric | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Hybrid/Electric | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Hybrid/Electric | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Hybrid/Electric | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Luxury | Car Research by Style Landing Page | Exclusive | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Luxury | Car Research by Style Landing Page | Exclusive | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Luxury | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Luxury | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Luxury SUV | Car Research by Style Landing Page | Exclusive | Desktop + Mobile | Hero (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Luxury SUV | Car Research by Style Landing Page | Exclusive | Desktop + Mobile | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Luxury SUV | Research Article | Exclusive | Desktop | Mrec (300×250),
ATC | 2020 Segment Sponsorship | Luxury SUV | Style Landing Page | Exclusive | Hero (7×7),
ATC | 2020 Segment Sponsorship | Luxury SUV | Style Landing Page | Exclusive | Sponsored Article (Proxy for 1×1),
ATC | 2020 Segment Sponsorship | Wagon | Style Landing Page | Exclusive | Hero (7×7)
Sponsorship None None Yes
Shoppers Sponsorship – 2020 Andrea Peng Upper Funnel New, Car Research Desktop, Tablet, Mobile National/Tier 1 Car Research Used Landing Page, New Car Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 1x1, 300x250, 4x4, 2x2 10 business days ATC | 2020 Packages | Pre-Defined | Shoppers Sponsorship | Sponsorship ATC | 2020 Shoppers Sponsorship | Car Research SLP | Exclusive | Hero (2×2),
ATC | 2020 Shoppers Sponsorship | Car Research SLP | Exclusive | Mrec (300×250),
ATC | 2020 Shoppers Sponsorship | Car Research SLP | Exclusive | Sponsored Article (4×4),
ATC | 2020 Shoppers Sponsorship | New Cars SLP | Exclusive | Mrec (300×250),
ATC | 2020 Shoppers Sponsorship | New Cars SLP | Exclusive | Hero (2×2),
ATC | 2020 Shoppers Sponsorship | New Cars SLP | Exclusive | Sponsored Article (4×4)
Sponsorship Dependent on ad product None Yes
Shopping Tools Module & Smartphone Consideration Module – 2020 Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1 Year Make Model (YMM), Year Make Model Trim (YMMT) None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 472x250, 300x250 10 business days ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T1,
ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T2,
ATC | 2020 Packages | Pre-Defined | Retention | Certified | T1,
ATC | 2020 Packages | Pre-Defined | Retention | Certified | T2,
ATC | 2020 Packages | Pre-Defined | Retention | Exclusive | T1,
ATC | 2020 Packages | Pre-Defined | Retention | Exclusive | T2,
ATC | 2020 Packages | Pre-Defined | Retention | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | Retention/Conquest | All + New | Standard | T1 + T2
ATC | 2020 Retention | YMM | Standard | STM (Proxy for 1×1),
ATC | 2020 Retention | YMM | T1 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMM | T2 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | Standard | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | T1 Exclusive | STM (Proxy for 1×1),
ATC | 2020 Retention | YMMT | T2 Exclusive | STM (Proxy for 1×1)
Standard All possible options are available None Yes
Sponsored Article Andrea Peng Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage, Certified Pre-Owned (CPO) Homepage, Car Research Used Landing Page, New Car Homepage, Used Car Homepage None 1 month Sponsorship, Exclusive: 100% of impressions National Third Party 1x1 10 business days ATC | 2020 Homepage Takeover | Homepage | Exclusive | Sponsored Article (3×3) Sponsorship None None Yes
Sub-segment Targeting – 2020 Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2 Segment known Sub-Segment Targeting (Priority 8): fills the gap between the Segment Sponsorship and Segment Search packages 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 320x50, 300x600, 728x90, 300x250, 728x200, 306x435 5 business days ATC | 2020 Packages | Pre-Defined | Subsegment | All + New,
ATC | 2020 Packages | Pre-Defined | Subsegment | Certified,
ATC | 2020 Packages | Pre-Defined | Subsegment | Used
ATC | 2020 Subsegment | Market Segment | Standard | Apps | Leaderboard (320×50),
ATC | 2020 Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | 2020 Subsegment | Market Segment | Standard | Leaderboard (728×90 + 320×50),
ATC | 2020 Subsegment | Market Segment | Standard | Mrec (300×250),
ATC | 2020 Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | 2020 Subsegment | All + New | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Subsegment | Certified | Standard | Upgrade | Headband (970×90 + 320×50),
ATC | 2020 Subsegment | Used | Standard | Upgrade | Headband (970×90 + 320×50)
Standard None None No
Superliner + Mobile Superliner Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Certified, Regional/Tier 2, Local Reseller/Tier 3 Search Results, Style Search Results Page (SLP) None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x200, 306x435 10 business days ATC | 2020 Packages | Pre-Defined | CPO Retention/Conquest | Certified | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | CPO Retention | Standard | T1 + T2,
ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T1,
ATC | 2020 Packages | Pre-Defined | Retention | All + New | Exclusive | T2,
ATC | 2020 Packages | Pre-Defined | Segment Search | Commercial,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Convertible | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe + Hatchback,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Coupe | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hatchback | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Hybrid_Electric,
ATC | 2020 Packages | Pre-Defined | Segment Search | Luxury SUV,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover + AWD_4WD,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | SUV_Crossover | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Sedan | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Truck | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Van_Minivan | Used,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | All + New,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | Certified,
ATC | 2020 Packages | Pre-Defined | Segment Search | Wagon | Used,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | Superliner Native | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Competitive Retention | Standard | Superliner | Model 1 + Model 2,
ATC | 2020 Packages | Pre-Defined | Sponsorship | Homepage Takeover
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 New Car Search | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T2 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | Exception | Reinvented Retention Light | Desktop | SRP Spotlight | 728×200,
ATC | Upper Funnel | CPO Segment Sponsorship | Coupe + Hatchback | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Luxury | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | Momentum Sponsorship | Base | SRP All + New | 728×90 + 728×200 + 306×435,
ATC | Upper Funnel | Momentum Sponsorship | Max | SRP All + New | 728×90 + 728×200 + 306×435,
ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | SUV_Crossover + AWD_4WD | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Sedan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Truck | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | Upper Funnel | New Car Segment Sponsorship | Van_Minivan | Audience Onsite | 300×250 + 728×90 + 728×200 + 306×435 + 320×50 + 320×250,
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | 2020 Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Certified | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Certified | T2 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention | Used | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Certified | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Premium Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 CPO Retention/Conquest | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 New Car Search | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | 2020 PG | Audience – Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | CPO Retention/Conquest | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | CPO Retention/Conquest | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | Retention/Conquest | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 PG | Segment Search | Convertible | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Convertible | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Convertible | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Coupe | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Hatchback | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | SUV_Crossover | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Sedan | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Truck | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Van_Minivan | Used | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | All + New | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | Certified | Superliner (728×200),
ATC | 2020 PG | Segment Search | Wagon | Used | Superliner (728×200),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435),
ATC | 2020 PG | Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T1 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T1 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T2 Exclusive | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner (728×200 + 306×435),
ATC | 2020 Retention | All + New | T2 Exclusive | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention/Conquest | All + New | Standard | Premium Superliner (728×200 + 306×435),
ATC | 2020 Retention/Conquest | All + New | Standard | Premium Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Retention/Conquest | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Retention/Conquest | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Convertible | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Convertible | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Coupe | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Coupe | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Hatchback | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | SUV_Crossover + AWD_4WD | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Sedan | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Sedan | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Truck | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Van_Minivan | Search Results Page | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | All + New | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | Certified | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Segment Search | Wagon | Used | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Segment Search | Wagon | Used | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 1 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner (728×200 + 306×435),
ATC | 2020 Competitive Retention | Standard | Search Results Page | Model 2 | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | EDP | RO – Run of Market | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | EDP | Search Results Page | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | RO – Retargeting | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | RO – Run of Site | Standard | Superliner (728×200 + 306×435),
ATC | 2020 Homepage Takeover | NEND | Search Results Page | Standard | Superliner (728×200 + 306×435)
Standard None None Yes