Ad Solution Primary Point of Contact Funnel Supersection Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
Advanced TV Ravi Munukutla Offsite Offsite Cross-devices National/Tier 1, Regional/Tier 2, Auto-Related Offsite Audience Intenders Offsite (multiple options) Any Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video
None None No
Audience Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used, Other Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts Make Subject Page, Search Form, Vehicle Details Page, Optional: Audience Off Site (make/model), Optional: Research/Editorial (make/model contextual target) Convertible, Coupe/Hatchback, Sedan, SUV/Crossover/AWD/4WD, Truck, Van/Minivan, Commercial, Wagon, Luxury, Hybrid/Electric 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 300x250, 728x90, 320x50, 300x600, 306x435, 728x200, Custom 5 business days ATC | Packages | Pre-Defined | Audience | BT ATC | Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50),
ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50),
ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
ATC | Audience | Onsite | Standard | BT | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Upgrade | Headband (970×90 + 320×50),
ATC | Audience | Onsite | Standard | RO | Upgrade | Headband (970×90 + 320×50)
Dependent on ad product None N/A
Audience Extension Video Unassigned, reach out to Ad Product Team Offsite Offsite Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Local Reseller/Tier 3 Offsite None Any IAB (300x250, 728x90) National Third Party, Site-served, agency tracking tags optional 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, Pre-roll video 10 business days CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display,
CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video
None None N/A
Autotrader Classics Sponsorship Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Owners, Used, Certified Desktop, Tablet, Mobile National/Tier 1, Certified Classics Homepage, Classics Run of Site None 1 week minimum, 1 month IAB (300x250, 728x90) National Third Party 300x250, 728x90 5 business days ATX | Display | Homepage | Sponsorship | Bundle,
ATX | Display | Homepage | Trivia | 300×100,
ATX | Display | Sponsorships | Appraisals | 300×250,
ATX | Display | Sponsorships | Appraisals | 728×90,
ATX | Display | Sponsorships | Buyers Tools | 300×250,
ATX | Display | Sponsorships | Consignment | 300×250,
ATX | Display | Sponsorships | Consignment | 728×90,
ATX | Display | Sponsorships | Finance | 300×250,
ATX | Display | Sponsorships | Finance | 728×90,
ATX | Display | Sponsorships | Insurance | 300×250,
ATX | Display | Sponsorships | Insurance | 728×90,
ATX | Display | Sponsorships | Parts | 300×250,
ATX | Display | Sponsorships | Parts | 728×90,
ATX | Display | Sponsorships | Shipping | 300×250,
ATX | Display | Sponsorships | Shipping | 728×90,
ATX | Display | Sponsorships | Tires & Wheels | 300×250,
ATX | Display | Sponsorships | Tires & Wheels | 728×90,
ATX | Display | Sponsorships | Tools & Supplies | 300×250,
ATX | Display | Sponsorships | Tools & Supplies | 728×90
All possible options are available None Yes
CPO Compare MREC Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Used, Certified Desktop, Tablet, Mobile Certified, National/Tier 1 Search Results, Certified Pre-Owned (CPO) Homepage None 1 month Native (IAB) National Site-served, agency tracking tags optional, Third Party 300x250 10 business days All possible options are available CPO Yes
CPO Learning Center Unassigned, reach out to Ad Product Team Upper Funnel Used, Homepage, Offsite Desktop, Tablet, Mobile National/Tier 1, Certified Custom page None Any Native (Non-IAB) National Site-served, agency tracking tags optional, Third Party Custom 15 business days Dependent on ad product CPO N/A
Featured Offers Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Desktop, Tablet, Mobile Certified, National/Tier 1, Regional/Tier 2 All available pages None Any IAB (300x250, 728x90) National, DMA Site-served 728x90, 300x250 5 business days None None Yes
Filmstrip or Medium Rectangle Unassigned, reach out to Ad Product Team Lower Funnel Used, New Desktop, Tablet National/Tier 1, Regional/Tier 2 Search Results Truck, Van/Minivan, SUV/Crossover/AWD/4WD, Sedan, Convertible 1 month National Third Party 300x600, 300x250 10 business days ATC | Subsegment | Market Segment | Standard | Filmstrip (300×600),
ATC | Subsegment | Market Segment | Standard | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600),
ATC | Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600),
ATC | Audience | AXO | RON | Half Page Ad (300×600),
ATC | Audience | Audience Extension | RON | Half Page Ad (300×600),
ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600)
Dependent on ad product None Yes
Headband Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (728X90) National, DMA Third Party 728x90 10 business days None None No
Latest Offers Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2 All available pages None Any Native (IAB) National Site-served 300x250, 728x90 10 business days Check Out Ad Solution/Package Yes
Locked Leaderboard Unassigned, reach out to Ad Product Team Lower Funnel Used, New Desktop, Tablet National/Tier 1, Regional/Tier 2, Certified, Major Accounts Search Results None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party, Site-served, agency tracking tags optional 728x90 10 business days Dependent on ad product None Yes
Master OEM Ad Solutions Portfolio Check Out Ad Solution/Package Check Out Ad Solution/Package National/Tier 1, Regional/Tier 2, Certified, Local Reseller/Tier 3, Motorcycle, Major Accounts, Programmatic Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Check Out Ad Solution/Package Yes
Medium Rectangle 300×250 Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts All available pages None 1 month, 1 week (Wed-Tue) Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions National Third Party 300x250 5 business days ATC | Audience | AXO | RON | Mrec (300×250),
ATC | Audience | Audience Extension | RON | Mrec (300×250),
ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250),
ATC | Audience | Onsite | MRec 300×250,
ATX | Display | Homepage | 300×250,
ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250),
ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250),
ATX | Display | Run Of | Site | 300×250,
ATC | Subsegment | Market Segment | Standard | Apps | Leaderboard (320×50)
None None Yes
Programmatic Open Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Motorcycle, Programmatic, Near-Endemic All available pages None Any Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 728x90, 300x250 Real time None None No
Programmatic Private Auction Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic All available pages 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 Real time None None N/A
Programmatic: Preferred Deal Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National, DMA, IP-targeting Third Party 300x250, 728x90 Real time None None N/A
Promoted Content & Editorial Unassigned, reach out to Ad Product Team Lower Funnel, Offsite Offsite, Homepage, New, Certified Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2 Car Research Browse Landing Page, Optional: Research/Editorial (make/model contextual target) None 1 month National 300x250, 728x90, 1x1 10 business days ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250),
ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*,
ATC | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
ATC | Audience | AXO | Promoted Content – Traffic Driver | Native,
ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600),
ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*,
ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*,
CAMG | Audience | AXO | Promoted Content,
ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*,
ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Promoted Content Offsite | *SIZE*,
CAMG | Audience | AXO | Promoted Content,
ATC | Audience | Onsite | Standard | Promoted Content – Editorial | Filmstrip (300×600),
ATC | Audience | Onsite | Standard | Promoted Content – Editorial | Mrec (300×250),
ATC | Audience | AXO | RON | *SIZE*,
ATC | Audience | AXO | RON | Half Page Ad (300×600),
ATC | Audience | AXO | RON | Leaderboard (728×90),
ATC | Audience | AXO | RON | Mrec (300×250),
ATC | Audience | AXO | RON | Native Sponsorship,
ATC | Audience | AXO | RON | Video PreRoll,
ATC | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Leaderboard (728×90 + 300×250),
ATC | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec (300×250)
None Check Out Ad Solution/Package N/A
Shopping Tools Module Unassigned, reach out to Ad Product Team Upper Funnel, Lower Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Site-served, agency tracking tags optional, Third Party 300x250, 728x90 10 business days None None No
Sponsorships Unassigned, reach out to Ad Product Team Upper Funnel Homepage, New, Car Research, Used Desktop, Tablet, Mobile National/Tier 1 Homepage, Used Car Homepage, New Car Homepage, Research Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site served Custom 10 business days Dependent on ad product None No
SuperHero – Editor Review Quote Unassigned, reach out to Ad Product Team Upper Funnel Homepage Desktop, Tablet, Mobile National/Tier 1 Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site-served 1300x475 15 business days None None N/A
SuperHero – OEM Message Unassigned, reach out to Ad Product Team Upper Funnel Homepage, New, Car Research, Used Desktop, Tablet, Mobile National/Tier 1 Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site served Custom 10 business days None None Yes
SuperHero – OEM Video Unassigned, reach out to Ad Product Team Upper Funnel Homepage, Owners, New Desktop, Tablet, Mobile National/Tier 1 Homepage, Used Car Homepage, New Car Homepage, Research Landing Page None 1 week minimum Native (Non-IAB) National Site-served Custom 15 business days None N/A
Superliner – Standard Unassigned, reach out to Ad Product Team Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts Search Results, Vehicle Details Pages None 1 month Native (Non-IAB) National, DMA Site served 728x200, 306x435 5 business days ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native,
ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435),
ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT),
ATC | Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435),
ATC | Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT)
None None Yes
Tout Ad Unassigned, reach out to Ad Product Team Lower Funnel, Upper Funnel Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250) National, DMA Site-served, Third Party 300x250 10 business days None None No