| Ad Solution | Primary Point of Contact | Funnel | Supersection | Platform | Advertiser | Pages | Segments | Duration | Ad Type | Geography | Ad Serving | Ad Size | Lead Time | AB+ Pre-defined | Ad Book Products | Ad Book Product Name Upgrade | Advertiser Priority | Bundling Requirement | CPO | Collapse When Unsold |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Advanced TV | Ravi Munukutla | Offsite | Offsite | Cross-devices | National/Tier 1, Regional/Tier 2, Auto-Related | Offsite | Audience Intenders Offsite (multiple options) | Any | Standard, Non-exclusive: less than 100% of available impressions | National, DMA, IP-targeting | Third Party, Site-served, agency tracking tags optional | 16:9 aspect ratio, 15-30 secs, MP4 preferred | 10 business days |
CAMG | Audience | AXO | Cuecard, CAMG | Audience | AXO | Display, CAMG | Audience | AXO | Gamut | OTT, CAMG | Audience | AXO | Facebook, CAMG | Audience | AXO | Lightbox Display, CAMG | Audience | AXO | Lightbox Video, CAMG | Audience | AXO | LiveIntent, CAMG | Audience | AXO | Native Display, CAMG | Audience | AXO | Native Video, CAMG | Audience | AXO | Panorama, CAMG | Audience | AXO | Pre-Roll Video, CAMG | Audience | AXO | Promoted Content, CAMG | Audience | AXO | Promoted Content, CAMG | Audience | AXO | YouTube Bumper Ad, CAMG | Audience | AXO | YouTube Discovery Ad, CAMG | Audience | AXO | YouTube In-Stream Video |
None | None | No | |||
| Audience | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used, Other | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Make Subject Page, Search Form, Vehicle Details Page, Optional: Audience Off Site (make/model), Optional: Research/Editorial (make/model contextual target) | Convertible, Coupe/Hatchback, Sedan, SUV/Crossover/AWD/4WD, Truck, Van/Minivan, Commercial, Wagon, Luxury, Hybrid/Electric | 1 month | Standard, Non-exclusive: less than 100% of available impressions | National | Third Party | 300x250, 728x90, 320x50, 300x600, 306x435, 728x200, Custom | 5 business days | ATC | Packages | Pre-Defined | Audience | BT |
ATC | Audience | Onsite | Standard | PSP Considering – ton | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Considering – ton | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native, ATC | Audience | Onsite | Standard | RO BT | Apps | Leaderboard (320×50), ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600), ATC | Audience | Onsite | Standard | RO BT | Leaderboard (728×90 + 320×50), ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250), ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT) |
ATC | Audience | Onsite | Standard | BT | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Considering – ton | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Upgrade | Headband (970×90 + 320×50), ATC | Audience | Onsite | Standard | RO | Upgrade | Headband (970×90 + 320×50) |
Dependent on ad product | None | N/A | |
| Audience Extension Video | Unassigned, reach out to Ad Product Team | Offsite | Offsite | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Local Reseller/Tier 3 | Offsite | None | Any | IAB (300x250, 728x90) | National | Third Party, Site-served, agency tracking tags optional | 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, Pre-roll video | 10 business days |
CAMG | Audience | AXO | Cuecard, CAMG | Audience | AXO | Display, CAMG | Audience | AXO | Facebook, CAMG | Audience | AXO | Gamut | OTT, CAMG | Audience | AXO | Lightbox Display, CAMG | Audience | AXO | Lightbox Video, CAMG | Audience | AXO | LiveIntent, CAMG | Audience | AXO | Native Display, CAMG | Audience | AXO | Native Video, CAMG | Audience | AXO | Panorama, CAMG | Audience | AXO | Promoted Content, CAMG | Audience | AXO | Pre-Roll Video, CAMG | Audience | AXO | YouTube Bumper Ad, CAMG | Audience | AXO | YouTube Discovery Ad, CAMG | Audience | AXO | YouTube In-Stream Video |
None | None | N/A | |||
| Autotrader Classics Sponsorship | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Owners, Used, Certified | Desktop, Tablet, Mobile | National/Tier 1, Certified | Classics Homepage, Classics Run of Site | None | 1 week minimum, 1 month | IAB (300x250, 728x90) | National | Third Party | 300x250, 728x90 | 5 business days |
ATX | Display | Homepage | Sponsorship | Bundle, ATX | Display | Homepage | Trivia | 300×100, ATX | Display | Sponsorships | Appraisals | 300×250, ATX | Display | Sponsorships | Appraisals | 728×90, ATX | Display | Sponsorships | Buyers Tools | 300×250, ATX | Display | Sponsorships | Consignment | 300×250, ATX | Display | Sponsorships | Consignment | 728×90, ATX | Display | Sponsorships | Finance | 300×250, ATX | Display | Sponsorships | Finance | 728×90, ATX | Display | Sponsorships | Insurance | 300×250, ATX | Display | Sponsorships | Insurance | 728×90, ATX | Display | Sponsorships | Parts | 300×250, ATX | Display | Sponsorships | Parts | 728×90, ATX | Display | Sponsorships | Shipping | 300×250, ATX | Display | Sponsorships | Shipping | 728×90, ATX | Display | Sponsorships | Tires & Wheels | 300×250, ATX | Display | Sponsorships | Tires & Wheels | 728×90, ATX | Display | Sponsorships | Tools & Supplies | 300×250, ATX | Display | Sponsorships | Tools & Supplies | 728×90 |
All possible options are available | None | Yes | |||
| CPO Compare MREC | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Used, Certified | Desktop, Tablet, Mobile | Certified, National/Tier 1 | Search Results, Certified Pre-Owned (CPO) Homepage | None | 1 month | Native (IAB) | National | Site-served, agency tracking tags optional, Third Party | 300x250 | 10 business days | All possible options are available | CPO | Yes | ||||
| CPO Learning Center | Unassigned, reach out to Ad Product Team | Upper Funnel | Used, Homepage, Offsite | Desktop, Tablet, Mobile | National/Tier 1, Certified | Custom page | None | Any | Native (Non-IAB) | National | Site-served, agency tracking tags optional, Third Party | Custom | 15 business days | Dependent on ad product | CPO | N/A | ||||
| Featured Offers | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | Desktop, Tablet, Mobile | Certified, National/Tier 1, Regional/Tier 2 | All available pages | None | Any | IAB (300x250, 728x90) | National, DMA | Site-served | 728x90, 300x250 | 5 business days | None | None | Yes | |||||
| Filmstrip or Medium Rectangle | Unassigned, reach out to Ad Product Team | Lower Funnel | Used, New | Desktop, Tablet | National/Tier 1, Regional/Tier 2 | Search Results | Truck, Van/Minivan, SUV/Crossover/AWD/4WD, Sedan, Convertible | 1 month | National | Third Party | 300x600, 300x250 | 10 business days |
ATC | Subsegment | Market Segment | Standard | Filmstrip (300×600), ATC | Subsegment | Market Segment | Standard | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Considering – ton | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Filmstrip (300×600), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Filmstrip (300×600), ATC | Audience | Onsite | Standard | RO BT | Filmstrip (300×600), ATC | Subsegment | All + New | Standard | Desktop | SRP Filmstrip (300×600), ATC | Subsegment | Certified | Standard | Desktop | SRP Filmstrip (300×600), ATC | Subsegment | Used | Standard | Desktop | SRP Filmstrip (300×600), ATC | Audience | AXO | RON | Half Page Ad (300×600), ATC | Audience | Audience Extension | RON | Half Page Ad (300×600), ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600) |
Dependent on ad product | None | Yes | ||||
| Headband | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (728X90) | National, DMA | Third Party | 728x90 | 10 business days | None | None | No | |||||
| Latest Offers | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2 | All available pages | None | Any | Native (IAB) | National | Site-served | 300x250, 728x90 | 10 business days | Check Out Ad Solution/Package | Yes | |||||
| Locked Leaderboard | Unassigned, reach out to Ad Product Team | Lower Funnel | Used, New | Desktop, Tablet | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Search Results | None | 1 month | Standard, Non-exclusive: less than 100% of available impressions | National | Third Party, Site-served, agency tracking tags optional | 728x90 | 10 business days | Dependent on ad product | None | Yes | ||||
| Master OEM Ad Solutions Portfolio | Check Out Ad Solution/Package | Check Out Ad Solution/Package | National/Tier 1, Regional/Tier 2, Certified, Local Reseller/Tier 3, Motorcycle, Major Accounts, Programmatic | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Check Out Ad Solution/Package | Yes | ||||||
| Medium Rectangle 300×250 | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | All available pages | None | 1 month, 1 week (Wed-Tue) | Standard, Non-exclusive: less than 100% of available impressions, Sponsorship, Exclusive: 100% of impressions | National | Third Party | 300x250 | 5 business days |
ATC | Audience | AXO | RON | Mrec (300×250), ATC | Audience | Audience Extension | RON | Mrec (300×250), ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250), ATC | Audience | Onsite | MRec 300×250, ATX | Display | Homepage | 300×250, ATC | Audience | Onsite | Standard | PSP Considering – ton | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Mrec (300×250), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Mrec (300×250), ATC | Audience | Onsite | Standard | RO BT | Mrec (300×250), ATX | Display | Run Of | Site | 300×250, ATC | Subsegment | Market Segment | Standard | Apps | Leaderboard (320×50) |
None | None | Yes | |||
| Programmatic Open Auction | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used | Desktop, Tablet, Mobile, Cross-devices | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Motorcycle, Programmatic, Near-Endemic | All available pages | None | Any | Standard, Non-exclusive: less than 100% of available impressions | National, DMA, IP-targeting | Third Party | 728x90, 300x250 | Real time | None | None | No | ||||
| Programmatic Private Auction | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic | All available pages | 1 month | Standard, Non-exclusive: less than 100% of available impressions | National, DMA, IP-targeting | Third Party | 300x250, 728x90 | Real time | None | None | N/A | |||||
| Programmatic: Preferred Deal | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified, Major Accounts, Near-Endemic | All available pages | None | 1 month | Standard, Non-exclusive: less than 100% of available impressions | National, DMA, IP-targeting | Third Party | 300x250, 728x90 | Real time | None | None | N/A | ||||
| Promoted Content & Editorial | Unassigned, reach out to Ad Product Team | Lower Funnel, Offsite | Offsite, Homepage, New, Certified | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2 | Car Research Browse Landing Page, Optional: Research/Editorial (make/model contextual target) | None | 1 month | National | 300x250, 728x90, 1x1 | 10 business days |
ATC | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250), ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*, ATC | Audience | AXO | Promoted Content – Traffic Driver | Facebook, ATC | Audience | AXO | Promoted Content – Traffic Driver | Native, ATC | Audience | Onsite – Promoted Content | Editorial | Half Page Ad (300×600), ATC | Audience | AXO | Promoted Content – Traffic Driver | *SIZE*, ATC | Upper Funnel | CPO Segment Sponsorship | Truck | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | CPO Segment Sponsorship | Van_Minivan | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*, CAMG | Audience | AXO | Promoted Content, ATC | Upper Funnel | New Car Segment Sponsorship | Commercial | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Coupe + Hatchback | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Hybrid_Electric | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Luxury SUV | Promoted Content Offsite | *SIZE*, ATC | Upper Funnel | New Car Segment Sponsorship | Luxury Sedan | Promoted Content Offsite | *SIZE*, CAMG | Audience | AXO | Promoted Content, ATC | Audience | Onsite | Standard | Promoted Content – Editorial | Filmstrip (300×600), ATC | Audience | Onsite | Standard | Promoted Content – Editorial | Mrec (300×250), ATC | Audience | AXO | RON | *SIZE*, ATC | Audience | AXO | RON | Half Page Ad (300×600), ATC | Audience | AXO | RON | Leaderboard (728×90), ATC | Audience | AXO | RON | Mrec (300×250), ATC | Audience | AXO | RON | Native Sponsorship, ATC | Audience | AXO | RON | Video PreRoll, ATC | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Leaderboard (728×90 + 300×250), ATC | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec (300×250) |
None | Check Out Ad Solution/Package | N/A | |||||
| Shopping Tools Module | Unassigned, reach out to Ad Product Team | Upper Funnel, Lower Funnel | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250, 728x90) | National, DMA | Site-served, agency tracking tags optional, Third Party | 300x250, 728x90 | 10 business days | None | None | No | |||||
| Sponsorships | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, New, Car Research, Used | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days | Dependent on ad product | None | No | ||||
| SuperHero – Editor Review Quote | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site-served | 1300x475 | 15 business days | None | None | N/A | ||||
| SuperHero – OEM Message | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, New, Car Research, Used | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | None | 1 week (Wed-Tue) | Native (Non-IAB) | National | Site served | Custom | 10 business days | None | None | Yes | ||||
| SuperHero – OEM Video | Unassigned, reach out to Ad Product Team | Upper Funnel | Homepage, Owners, New | Desktop, Tablet, Mobile | National/Tier 1 | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | None | 1 week minimum | Native (Non-IAB) | National | Site-served | Custom | 15 business days | None | N/A | |||||
| Superliner – Standard | Unassigned, reach out to Ad Product Team | Lower Funnel | New, Used | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Search Results, Vehicle Details Pages | None | 1 month | Native (Non-IAB) | National, DMA | Site served | 728x200, 306x435 | 5 business days |
ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Considering – ton | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Deflecting – too | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Disregarding – toc | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | PSP Undecided Equally Considering – toi | Superliner Native, ATC | Audience | Onsite | Standard | RO BT | Superliner (728×200 + 306×435), ATC | Audience | Onsite | Standard | RO BT | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT), ATC | Subsegment | Market Segment | Standard | Superliner (728×200 + 306×435), ATC | Subsegment | Market Segment | Standard | Superliner Custom (ATC_RESPONSIVE_SPOTLIGHT) |
None | None | Yes | |||
| Tout Ad | Unassigned, reach out to Ad Product Team | Lower Funnel, Upper Funnel | Desktop, Tablet, Mobile | National/Tier 1, Regional/Tier 2, Certified | All available pages | None | Any | IAB (300x250) | National, DMA | Site-served, Third Party | 300x250 | 10 business days | None | None | No |