Headlines that matter
Stay current on the topics that are impacting the industry today, tomorrow and beyond.
4 Ways Your Dealership Can Thrive in Today’s Market
Jul 8, 2021
The Autotrader Team
Leader of the pack. King of the hill. Thriver. In 2020, the automotive sales market abruptly shifted from an in-person to a digital-first (or digital-only) business model. While many dealerships […]
Tips for Using At-Home Test Drives to Win Customers and Sell Cars
Apr 9, 2021
Wendy Brunson
For many dealerships, test drives from home have become an essential selling tool over the past year, keeping sales moving while lot visits have been limited. While pandemic restrictions are […]
Growing Your Fixed Ops Market Share
Nov 13, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
If you’ve been keeping up with our recent posts, you know that we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer. Today, let’s take a […]
A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.
Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader
From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]
Driving More Vehicle Sales by Selling Outside Your Local Market
Jun 25, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
Whether we like it or not, dealers today are competing with most companies in the e-commerce space. Clients look at me funny when I say that, but it’s pretty clear […]
How to Accelerate Contactless Car Sales With Digital Retailing
Jun 10, 2020
The Autotrader Team
Undoubtedly, your dealership is now relying more heavily on virtual and contactless vehicle sales tactics. From the first chat with shoppers to the virtual walkaround and home test drive, dealerships have […]
Now and Beyond COVID-19: At-Home Vehicle Shopping, Sales and Service
May 18, 2020
Kevin LeSage, Director of Digital Marketing, Autotrader
COVID-19 has forced the automotive industry to shift business strategies at an unprecedented rate to meet consumer needs. Seemingly overnight, Americans received shelter-in-place orders and non-essential businesses were mandated to […]
nVision: See Your Top 10 Vehicles in Analyze Live Right Now
May 13, 2020
The Autotrader Team
If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]
nVision Analytics: Working the Probability to Sell Matrix to Move Cars
May 6, 2020
The Autotrader Team
In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]